Insight-Driven Data Analyst

Mail Metro Media; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Prominent digital publisher

Career progression

Hybrid work arrangements

Training and development

Competitive salary and benefits

Job summary

Mail Metro Media in London is seeking a skilled Insight Analyst to deliver market leading category and event-based research. You will provide actionable audience insights for reactive and proactive briefs, and create compelling, insight-focused sales materials.

You will extract insights from third- and first-party sources such as TGI, Mintel, PAMCo and Google Analytics, manage the reader community, write surveys, run campaign effectiveness studies, and update marketing decks with the latest

Qualifications

• Experience with industry insight tools (TGI, Mintel, Telmar, PAMCo).
• Experience with qualitative research methods (discussion guides, interviews, focus groups).
• Knowledge of digital analytics software (Google Analytics).
• Understanding of the advertising marketplace.

Responsibilities

• Deliver market leading category and event-based market research.
• Deliver insights that prove the effectiveness of advertising campaigns with Mail Metro Media.
• Provide actionable audience insights for reactive and proactive briefs.
• Create compelling insight-focused sales materials.
• Extract insights from our reader community through qualitative and quantitative research.
• Bring insights to life through effective storytelling.
• Extract insights from third-party sources (TGI, Mintel, PAMCo).
• Extract insights from first-party sources (reader community, Google Analytics).
• Assist in day-to-day management of the reader community (tasks, newsletters).
• Write, script and launch surveys.
• Deliver campaign effectiveness studies from start to finish (write, script, launch, analyse, present).
• Manage advertiser category briefs (charities, lotteries) and present results.
• Update marketing decks with latest audience stats.
• Provide insights for brief responses and reach/frequency analysis.

Skills

Math & analytics

AI tools knowledge

Problem solving

Learning mindset

Data visualization

Presentation skills

Tools

TGI

Mintel

Telmar

PAMCo

Google Analytics

Job description

Mail Metro Media in London is seeking a skilled Insight Analyst to deliver market leading category and event-based research. You will provide actionable audience insights for reactive and proactive briefs, and create compelling, insight-focused sales materials.

You will extract insights from third- and first-party sources such as TGI, Mintel, PAMCo and Google Analytics, manage the reader community, write surveys, run campaign effectiveness studies, and update marketing decks with the latest