Lead Generation Sales Executive

Interaction Recruitment PLC; Peterborough; On-site; GBP 26,000 - 27,000; Full time

Job summary

Interaction Recruitment PLC in Peterborough is seeking a motivated Sales Executive to identify potential customers, generate new business opportunities, and support growth of the sales pipeline.

You will conduct outbound calls, research prospects, manage leads in the CRM, and work with sales and marketing to hit targets for lead generation, appointments, and conversions.

Qualifications

• Excellent verbal and written communication skills.
• Confidence when speaking to prospective customers over the phone and via email.
• Strong research, organisation, and time management skills.
• A proactive, self-motivated, and target-driven approach.
• Ability to handle rejection professionally and maintain a positive attitude.
• Good negotiation, persuasion, and relationship-building skills.
• Basic computer skills and familiarity with Microsoft Office or Google Workspace.
• Previous experience in lead generation, telesales, telemarketing, or business development is desirable but not essential.

Responsibilities

• Identify and research potential customers through online research, databases, LinkedIn, and other lead generation channels.
• Make outbound calls and send targeted emails to prospective clients.
• Generate new business leads and identify opportunities to grow the customer base.
• Qualify prospects by understanding their needs, requirements, and potential interest in our products or services.
• Book appointments, arrange meetings, and schedule demonstrations for the sales team.
• Maintain accurate records of leads, customer interactions, and follow-up activities within the CRM system.
• Follow up with prospective customers to maximise engagement and conversion opportunities.
• Work closely with the sales and marketing teams to develop effective lead generation strategies.
• Meet and exceed agreed lead generation, call activity, appointment-setting, and conversion targets.
• Monitor campaign performance and provide regular updates on sales pipeline activity.

Skills

Lead generation

Outbound calls

CRM

Communication

Negotiation

Research

Time management

Organisation

Target-driven

Tools

Microsoft Office

Google Workspace

Job description

Sales Executive

Peterborough

£26,000 - £27,000 - OTE - £35,000

Our client is looking for a motivated, confident, and results-driven Sales Executive to identify potential customers, generate new business opportunities, and support the growth of our sales pipeline.

Key Responsibilities

• Identify and research potential customers through online research, databases, LinkedIn, and other lead generation channels.
• Make outbound calls and send targeted emails to prospective clients.
• Generate new business leads and identify opportunities to grow the customer base.
• Qualify prospects by understanding their needs, requirements, and potential interest in our products or services.
• Book appointments, arrange meetings, and schedule demonstrations for the sales team.
• Maintain accurate records of leads, customer interactions, and follow-up activities within the CRM system.
• Follow up with prospective customers to maximise engagement and conversion opportunities.
• Work closely with the sales and marketing teams to develop effective lead generation strategies.
• Meet and exceed agreed lead generation, call activity, appointment-setting, and conversion targets.
• Monitor campaign performance and provide regular updates on sales pipeline activity.

Skills and Requirements

• Excellent verbal and written communication skills.
• Confidence when speaking to prospective customers over the phone and via email.
• Strong research, organisation, and time management skills.
• A proactive, self-motivated, and target-driven approach.
• Ability to handle rejection professionally and maintain a positive attitude.
• Good negotiation, persuasion, and relationship-building skills.
• Basic computer skills and familiarity with Microsoft Office or Google Workspace.
• Previous experience in lead generation, telesales, telemarketing, or business development is desirable but not essential.

Key Performance Indicators (KPIs)

Performance will be measured against agreed targets, including:

• Number of new leads generated.
• Number of outbound calls and emails completed.
• Number of qualified leads passed to the sales team.
• Number of appointments or sales meetings booked.
• Lead-to-appointment and appointment-to-conversion rates.
• Accuracy of CRM records and consistency of follow-ups.