Digital Experimentation Lead - 12m FTC

British Airways; Hounslow; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Staff travel benefits

Discounted airfares

Job summary

British Airways is seeking a Digital Experimentation Lead to own and grow our experimentation program across ba.com and the app. You’ll lead a small team, drive tests from strategy through analysis, and link insights to customer impact and revenue.

You’ll partner with Product, Technology and agencies to migrate to new tools, champion experimentation, and build a culture of curiosity across digital teams in a fast-paced environment.

Qualifications

• Proven experience running A/B and multivariate tests in high-traffic environments.
• Ability to lead experimentation at scale with reliable data and insights.
• Strong statistical analysis and data-driven decision making.

Responsibilities

• Own and govern our experimentation programme across ba.com and the app.
• Collaborate with Product Owners and developers to design tests with clear goals.
• Analyze results, document learnings, and share insights with stakeholders.
• Lead a small team and foster communities of practice around experimentation.
• Partner with agencies to migrate to new tech and maximize tool value.
• Ensure tests align with customer needs and commercial goals.

Skills

Adobe Target

Optimizely

AB testing

Multivariate testing

Statistical analysis

Job description

A career without limits

As the nation’s flag carrier, we take great pride in connecting Britain with the world and the world with Britain. It’s something we’ve been doing for over 100 years, ever since we launched the world’s first international scheduled air service between London and Paris. This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues. So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make. We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.

The role: Digital Experimentation Lead – 12m FTC

You’ll join our Experimentation team as a Lead, helping British Airways build digital products through evidence rather than assumption. Leading a team of up to two, you’ll own our experimentation programme across ba.com and our app, setting the standard for how tests are delivered and ensuring every change can be linked to its impact on customers and commercial performance. As business owner of our experimentation platform, you’ll get the most from our tools, support our migration to new technology and bring testing to our app for the first time. Working across product, technology and agency partners, you’ll champion experimentation throughout Digital, directly driving incremental revenue and a better experience for millions of customers.

What You’ll Do

• Support Products with their strategy for validating new features and ensuring that we’re able to gain insights about whether changes are meeting customer needs and commercial goals
• Collaborate with Product Owners on a backlog of experiments that meet their goals, ensuring tests are executed efficiently with reliable data, analysed thoroughly to a high degree of statistical rigour and insights are documented/shared across the wider teams so that our learnings are actionable
• Work with agency partners, content teams and internal developers to build and run experiments
• Build communities of practice around experiment build, experiment strategy and experiment analysis
• Support Principal Product Managers and Product Leads in ensuring that any product-led growth in key business cased metrics can be attributed back to the change
• Manage that experiments run across our digital channels are effectively run as the programme owner, and ensure that they aren’t causing any operational integrity issues
• Collaborate with Digital Tools Specialists and Adobe as the primary business owner of Adobe Target to maintain the tool and get the maximum amount of value from its capabilities
• Building a culture of curiosity and experimentation among the digital teams and with our immediate stakeholders.

What You’ll Bring To British Airways

• Proven experience of running A/B and multivariate tests using tools such as Adobe Target, Optimizely or similar, ideally within a large-scale, high-traffic e-commerce environment
• A track record of managing and growing an experimentation programme at scale, with a broad understanding of the different ways experiments can be used to validate ideas and features
• Strong statistical analysis skills and a critical, analytical mind that can identify trends in data and turn them into clear, confident recommendations
• A good understanding of how to validate assumptions drawn from behavioural data, working alongside user research or through experimentation
• The ability to lead, support and develop a small team, alongside being an enthusiastic team player who works well across virtual and cross-functional teams
• Evidence of building strong communities of practice and engaging a broad range of stakeholders, with excellent relationship management skills
• The ability to explain complex ideas simply to diverse audiences, bringing your point of view to life through data, insight and customer impact
• A positive, decisive approach in the face of uncertainty, with the ability to make clear decisions in a fast-moving and pressurised environment
• A highly organised and structured way of working, with a focus on timely delivery and a drive to continuously improve in everything you do

What We Offer

We believe that all the people who work with us should feel valued for the part they play. It’s one of the reasons our rewards go far beyond a competitive salary.

From the day you join us, you’ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You’ll also receive up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family.

At British Airways you’ll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.

We never stand still, and we don’t expect our people to either.

Inclusion & Diversity

At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work.

Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.