Lead Data Analyst - Customer Data & Audience Architect

Women in Data®; Cardiff; On-site; GBP 70,000 - 100,000; Full time

Job summary

Admiral is expanding its use of customer data to deliver smarter, more personalised experiences across UK Customer. The Lead Data Analyst will own the logical design of customer data models and audiences within Adobe Experience Platform, shaping governance and data foundations across Digital, Marketing and Data Privacy teams.

You will translate business goals into clear data and audience designs that support better measurement, activation and trusted analytics across channels, working closely

Qualifications

• Experience designing and governing audiences within Adobe Experience Platform or equivalent.
• Ability to translate business goals into clear data and audience designs.
• Strong collaboration with Digital, Marketing and Data Privacy teams.

Responsibilities

• Define and govern XDM schema and dataset standards.
• Translate requirements into logical audience definitions and validate behaviour.
• Advise on how audiences should be used for activation and measurement.
• Own audiences exported to third party tools for paid media optimisation.
• Establish shared analytical taxonomies used across journeys and reporting.
• Ensure data labels align with privacy and marketing restrictions.

Skills

Adobe Experience Platform

Data modelling

Audience governance

Stakeholder collaboration

Tools

Adobe Experience Platform

Customer Journey Analytics

Adobe Journey Optimiser

Job description

Admiral is expanding its use of customer data to deliver smarter, more personalised experiences across UK Customer. The Lead Data Analyst will own the logical design of customer data models and audiences within Adobe Experience Platform, shaping governance and data foundations across Digital, Marketing and Data Privacy teams.

You will translate business goals into clear data and audience designs that support better measurement, activation and trusted analytics across channels, working closely