Lead Data Analyst: Loyalty & CRM Insights

La Fosse; Greater London; Hybrid; GBP 42,000 - 62,000; Full time

Job summary

La Fosse in London is seeking a standalone Data Analyst for the Loyalty team. You’ll own data extraction from Salesforce Marketing Cloud and relational databases, build the monthly reporting suite, and translate numbers into commercial recommendations that actually get acted on.

You’ll bring strong SQL and Excel, experience analysing customer or loyalty data, and be comfortable building segmentation and CLV models while working autonomously in a fast-paced, collaborative environment.

Qualifications

• Strong SQL and Excel skills for large datasets.
• Experience analysing customer, marketing or transactional data.
• Background in CRM, loyalty or lifecycle marketing analysis.
• Comfort building segmentation, propensity or CLV models.
• Autonomous and able to manage shifting priorities.
• Collaborative, team-first mindset in a fast-paced environment.

Responsibilities

• Extract and shape data from Salesforce Marketing Cloud and relational databases.
• Build the monthly reporting suite and dashboards.
• Turn raw numbers into commercial recommendations that drive action.
• Collaborate with Loyalty Design Authority on new programme concepts.

Skills

SQL

Excel

Data analysis

CRM/loyalty marketing

Segmentation modelling

Propensity/CLV models

Autonomous working

Collaboration

Tools

Salesforce Marketing Cloud

Relational databases

Job description

La Fosse in London is seeking a standalone Data Analyst for the Loyalty team. You’ll own data extraction from Salesforce Marketing Cloud and relational databases, build the monthly reporting suite, and translate numbers into commercial recommendations that actually get acted on.

You’ll bring strong SQL and Excel, experience analysing customer or loyalty data, and be comfortable building segmentation and CLV models while working autonomously in a fast-paced, collaborative environment.