Lead Data Analyst

Admiral Group Plc; Cardiff; Hybrid; GBP 75,000 - 95,000; Full time

Benefits offered by this job

Free shares

33 days leave

Job summary

Admiral Group Plc in the UK is looking for a Lead Data Analyst to shape how customer data informs smarter, personalised experiences across UK Customer. You will own data models and audiences within Adobe Experience Platform, ensuring scalable, well-governed schemas and datasets.

You'll work with Digital, Marketing and Data Privacy teams to translate business goals into actionable audience designs, advise on activation, and ensure privacy considerations are embedded.

Qualifications

• Experience designing and governing audiences in Adobe Experience Platform.
• Translate business goals into data and audience designs.
• Strong governance and data privacy awareness.

Responsibilities

• Define and govern XDM schema and dataset standards.
• Translate business requirements into audience definitions.
• Advise on how audiences should be used for activation and measurement.
• Own definitions of audiences exported to third-party tools.
• Establish shared analytical taxonomies across journeys.
• Collaborate with Data Privacy and Martech for data labeling.
• Experience with Audience Design in AEP, CJA, and related tools.
• Understand XDM concepts and schema-driven design.
• Hands-on experience with CJA or journey analytics tools.
• Understand audiences consumed by AJO, Adobe Target.

Skills

XDM schema design

Audience governance

Data modelling

Stakeholder collaboration

Privacy by design

Tools

Adobe Experience Platform

Customer Journey Analytics

Adobe Journey Optimiser

Real-Time CDP

Job description

As a Lead Data Analyst, you'll play a central role in shaping how Admiral uses customer data to deliver smarter, more connected and more personalised customer experiences across UK Customer. We're investing in Adobe Experience Platform, Customer Journey Analytics and Adobe Journey Optimiser to transform how we understand customer behaviour, build audiences and activate personalisation across our digital and marketing channels. This role will help turn that ambition into reality, creating the data foundations, audience strategy and governance needed to make Adobe a trusted, scalable capability across the business. You'll own the logical design of customer data models and audiences within Adobe Experience Platform, ensuring schemas, datasets and audience definitions are structured, reusable and easy to understand. Working closely with Digital, Marketing, Data Privacy and the wider Digital Analytics team, you'll translate business goals into clear data and audience designs that support better measurement, better decision-making and more relevant customer journeys. By embedding strong governance from the start, you'll help ensure our customer data is not only powerful, but trusted, explainable and used responsibly enabling UK Customer to move faster, personalise more effectively and build more consistent experiences across channels.

The Role

• Define and govern XDM schema and dataset standards, ensuring consistency and analytical clarity across Adobe Experience Platform.
• Translate business requirements into clear, logical audience definitions and validate behaviour, scale and eligibility.
• Work closely with our Digital Analytics and Marketing teams to advise on how audiences should be used for activation and measurement.
• Own the definition of any audiences that we export to third party tools, e.g. for optimisation of paid media.
• Establish shared analytical taxonomies and attributes used across journeys, reporting and experimentation.
• Work in liaison with Data Privacy and Martech to ensure data labels are applied appropriately on the platform for data and marketing restriction.
• Experience designing and governing audiences within Adobe Experience Platform, Real-Time CDP or equivalent environments.
• Understanding of XDM concepts, including event vs profile modelling and schema-driven design.
• Hands‑on experience working with Customer Journey Analytics (CJA) or equivalent journey analytics tooling.
• Understanding of how audiences are consumed by Adobe Journey Optimizer (AJO), Adobe Target and downstream activation platforms.
• Experience incorporating privacy and consent considerations into audience and schema design to support responsible data use.

Flexible working: this role is offered on a hybrid basis, with a blend of home and office working.

Culture & Benefits

We take pride in being a diverse and inclusive business. It's a place where you can Be You, and show up as you are. We're committed to fostering a people-first culture where everyone is accepted, supported, and empowered to be brilliant. You can, Grow And Progress at a pace and direction that suits you, Make A Difference for our customers and each other, and Share in Our Future with all colleagues eligible for up to £3,600 of free shares each year after one year of service.

Everyone receives 33 days holiday (including bank holidays) when they join us, increasing the longer you stay with us, up to a maximum of 38 days (including bank holidays). You also have the option to buy or sell up to an additional five days of annual leave. We're proud of our people-first culture. In fact, we've been recognised as a Great Place to Work for Women, a Great Place to Work for Wellbeing, and an overall Great Place to Work for over 25 years! We're fully committed to making sure your progression is not slowed or halted by barriers related to race, gender, age, sexuality or any of the protected characteristics. Our fantastic benefits make sure our colleagues have a great work-life balance; You can view some of our other key benefits here.