Lead Creative

Craft; Manchester; Hybrid; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Hybrid work

Career progression

Parental benefits

Perks

Culture shaping

Job summary

Craft is seeking a Design Director/Lead/Senior Creative to shape craft-led growth for global food and beverage brands. You’ll move beyond execution into concept development, mentoring a small team, and guiding creative direction across B2B and B2C projects.

This hybrid role offers 2-3 office days, a clear progression path, parental benefits, and the chance to influence creative culture during a pivotal growth phase.

Qualifications

• 8–10+ years of agency experience across B2B and B2C projects.
• Hands-on with design and motion capabilities.
• Mentoring or line management experience.
• Ability to shape ideas from concept development to final output.
• Experience leading pitches and client presentations.

Responsibilities

• Lead conceptualisation and craft across B2B and B2C campaigns.
• Mentor a small team of creatives.
• Contribute to new business pitches and client presentations.
• Manage team output while staying hands-on with concept development and creative direction.

Skills

Design leadership

Motion design

Creative direction

Mentoring

Strategy

Pitching & presentations

B2B & B2C campaigns

Job description

All about powering growth for some of the world's largest food and beverage brands through innovative and creative brand campaigns. This agency is leading in its sector and has multiple award wins up its sleeve. There’s been a recent deliberate shift from speed-focused delivery to craft-led creative work - and you'll help shape that cultural evolution.

The Role

You’ll bridge strategy and creative execution, leading conceptualisation and craft across B2B and B2C campaigns for global food and beverage brands. This means moving beyond execution into shaping how ideas develop - design thinking and motion work that elevates concepts rather than simply delivers them.

You’ll work your magic across multiple projects, a real good mix of B2B and B2C clients, putting your design skills to work and pulling on your motion design capabilities for both pitch processes and ongoing delivery. You'll mentor a small team of creatives while contributing directly to new business pitches and client presentations, managing your team's output while staying hands-on with concept development and creative direction.

The Package

• Hybrid working: 2-3 flexible office days per week
• Clear progression path
• Enhanced parental benefits
• Plenty of perks
• Opportunity to shape creative culture during pivotal growth phase

The Person

You're a Design Director, Lead or Senior Creative with 8 - 10+ years of agency experience across B2B & B2C Projects. Your experience is focused on food, beverage, and FMCG campaigns. You've moved beyond pure execution into concept development, with some mentoring or line management experience under your belt.

You're currently hands-on with design and motion capabilities but ready for the next level of creative leadership - an environment where you can develop a recognisable creative voice and build a portfolio where your ideas clearly influenced the outcome.

A more diverse team is a more creative team.

It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent.

All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.