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Craft Agency Ltd. is seeking a Strategy Director to build brand strategies from the ground up, defining positioning, architecture and portfolio strategy through brief interrogation and problem framing.
You’ll steer research, shape insights into work, and lead strategic conversations at a C-suite level, partnering with design and client services to translate strategy into execution. FMCG experience is ideal for this role.
Trusted by some of the world’s leading FMCG brands and challenger businesses, this global agency is well recognised and influential. They create iconic brands that shift consumer perceptions and have over 100 awards spanning creative and commercial impact.
You’ll build brand strategies from the ground up, defining positioning, architecture and portfolio strategy by interrogating briefs, reframing problems and pushing thinking further.
Steering the research and shaping how insights become work, you’ll take the lead on strategic conversations at a C-suite level, partnering with the design and client services teams to translate strategic opportunities into creative execution.
Working across a diverse client portfolio spanning FMCG, food and drink, financial services and B2B brands, you’ll contribute to client relationships with confidence, looking to drive the business forward by overseeing and mentoring the strategists around you, and dedicating yourself to continuously raising the quality of the agency’s output.
£85,000 – £95,000
A Strategy Director with plenty of experience building brand strategies at a brand-led or design agency. You’re comfortable owning end-to-end projects in integrated teams with both creatives and client services, with some client-facing experience under your belt already.
Motivated by exposure and impact, you’re design-literate and interested in how brands behave beyond words, with the ability to shape a new department with skill and ambition. FMCG experience, particularly in the food and drink space, would be ideal for this one.