Lead Creative

Craft; Manchester; Hybrid; GBP 55,000 - 60,000; Full time

Benefits offered by this job

Hybrid work 2-3 days

Career progression

Parental benefits

Perks

Shape creative culture

Job summary

Craft Agency Ltd. in Manchester is seeking a Design Director or Senior Creative to lead concept development across B2B and B2C campaigns for food, beverage and FMCG clients.

You’ll move beyond execution into shaping ideas, setting a recognisable voice, and guiding motion design and craft across multiple projects. With 8–10+ years in agency environments, you’ll mentor a small team, contribute to pitches and client presentations, and help shape the agency’s creative culture during a pivotal growth

Qualifications

• 8–10+ years of agency experience in B2B & B2C campaigns.
• Experience focused on food, beverage and FMCG campaigns.
• Mentoring or line-management experience preferred.
• Hands-on with design and motion, with capability in creative direction.

Responsibilities

• Lead conceptualisation and craft across multiple projects for global brands.
• Mentor a small team of creatives and contribute to pitches and client presentations.
• Maintain hands-on involvement in concept development and creative direction.

Skills

Design leadership

Mentoring

Motion design

Concept development

Team management

Tools

Creative software

Job description

All about powering growth for some of the world’s largest food and beverage brands through innovative and creative brand campaigns. This agency is leading in its sector and has multiple award wins up its sleeve. There’s been a recent deliberate shift from speed-focused delivery to craft-led creative work – and you’ll help shape that cultural evolution.

The Role

You’ll bridge strategy and creative execution, leading conceptualisation and craft across B2B and B2C campaigns for global food and beverage brands. This means moving beyond execution into shaping how ideas develop – design thinking and motion work that elevates concepts rather than simply delivers them.

You’ll work your magic across multiple projects, a real good mix of B2B and B2C clients, putting your design skills to work and pulling on your motion design capabilities for both pitch processes and ongoing delivery. You’ll mentor a small team of creatives while contributing directly to new business pitches and client presentations, managing your team’s output while staying hands‑on with concept development and creative direction.

The Package

• £55,000 – £60,000
• Hybrid working: 2-3 flexible office days per week
• Clear progression path
• Enhanced parental benefits
• Plenty of perks
• Opportunity to shape creative culture during pivotal growth phase

The Person

You’re a Design Director, Lead or Senior Creative with 8 – 10+ years of agency experience across B2B & B2C Projects. Your experience is focused on food, beverage, and FMCG campaigns. You’ve moved beyond pure execution into concept development, with some mentoring or line management experience under your belt.

You’re currently hands‑on with design and motion capabilities but ready for the next level of creative leadership – an environment where you can develop a recognisable creative voice and build a portfolio where your ideas clearly influenced the outcome.