Senior Designer

Wpp Group; Greater London; Hybrid; GBP 42,000 - 65,000; Full time

Job summary

Design Bridge and Partners, part of WPP, is seeking a Senior Designer to lead packaging concepts for world‑class FMCG brands in London. The role blends ideation, craft, and hands‑on design across packaging structures, brand identity systems, and extended brand worlds.

You will collaborate with Creative Directors, strategists, and production teams, translating consumer insights into compelling packaging that stands out on shelf and online.

Qualifications

• Senior‑level designer with proven experience in the CPG/FMCG sector.
• Portfolio demonstrates ability to translate consumer insights into packaging concepts.
• Strong craft in typographic, structural, and production processes.

Responsibilities

• Hands‑on creative role: packaging innovation, ideation, and high‑level craft.
• Collaborate with senior staff, strategists, print consultants, and structural designers.
• Mentor midweight and junior designers; guide projects from sketch to artwork.
• Deliver distinctive packaging concepts that travel across global brands.

Skills

Packaging design

Brand identity

Art direction

Concept development

Job description

About us

At Design Bridge and Partners, part of WPP, we design brands with the power to move. Pulling people towards them with an irresistible force that compels and connects. With 900 creative minds across 17 studios worldwide, diverse in expertise, experience, backgrounds and beliefs, we are united in our ambition to achieve real impact for our clients' brands benefiting their business, people and the planet.

With expertise across brand strategy, brand design, brand engagement and brand effectiveness our clients across the world include NASA Artemis, Unilever, Coca-Cola, Diageo, Mastercard, Intel, HSBC, Tencent, Twitch, Heineken, Reckitt and the BBC.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, WPP.com.

About the role

We're looking for a Senior Designer with deep expertise in Consumer Packaged Goods (CPG) / FMCG to join our London studio, someone who wants to create the best work of their career and play a meaningful role in shaping iconic, idea‑led brands.

This is a hands‑on creative role for someone who thrives on packaging innovation, ideation, and high‑level craft in equal measure. You'll work across world‑class FMCG accounts, brand identity systems, packaging structures, and extended brand worlds, helping to define clear, single‑minded ideas and expressing them with distinctive personality on the shelf and beyond.

You'll collaborate closely with Creative Directors, strategists, print consultants, and structural designers to translate consumer insights into compelling packaging concepts and beautifully crafted outcomes. You'll help set the standard for creative excellence within the studio, presenting work internally and to clients with clarity and confidence. Alongside delivering your own projects, you'll mentor midweight and junior designers, navigate complex technical/production constraints without sacrificing creative intent, and contribute to a culture that values candour, curiosity, and collaboration.

Above all, you'll help create work that moves people on a global scale, culturally, emotionally, and commercially.

About you

You are a senior‑level designer with proven experience in the CPG / FMCG sector, possessing strong conceptual thinking and exceptional craft. Your portfolio demonstrates your ability to find a relevant consumer insight and translate it into a clear, single‑minded packaging and brand identity concept that stands out on shelf and in e‑commerce environments.

You understand the nuances of packaging design, brand architecture, typography, structural form, and production processes. You know how to take complex, multi‑touchpoint brand projects from initial sketch through to final Artwork and production without losing the story.

You're comfortable presenting and discussing your work with senior clients, asking smart questions, and constructively challenging briefs to push the creative thinking further. You respond well to feedback and know how to lead creatively without casting a shadow. You care deeply about the quality of what you put into the world, and you elevate the people around you in the process.

Deep experience working with international consumer brands, challenger FMCG products, or luxury packaging is essential, alongside a passion for how physical and digital products show up in contemporary culture.

Why us?

We're passionate about our people and their careers. We'll help you develop your skills and provide you with outstanding benefits. So you'll have a chance to make your mark on our future, as we make a mark on yours. We're proud to be the world's most awarded brand design agency, with 28 Cannes Lions to our name and Creative Review Annual's Most Creative Design Agency of the Year 2024. You'll get to take new projects to award‑winning potential, as part of a connected team of brilliant, tenacious people right by your side and across the world.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Design Bridge and Partners, a WPP company, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Due to the volume of applications, we unfortunately can only respond to successful candidates.

We will not accept unsolicited CVs or approaches via recruitment agencies.