Lead Commercial Insight & Analytics Manager (Hybrid)

BT plc; Birmingham; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

10% on target bonus

BT Pension scheme

23 days annual leave (increasing with

Private medical / GP access

BT Shares / savings schemes

Family health support

Hybrid work policy

World-class training

Job summary

BT plc in the United Kingdom seeks a Commercial Insight Manager to lead a 4-person insights team and turn data into actionable recommendations that drive sales and commercial strategy. You will work across Strategy, Sales, Trading, CVM and Digital teams to deliver high‑quality analytics and stakeholder storytelling.

The role focuses on leading insights to shape the strategic direction of BT Business, leveraging segmentation, market intelligence and customer value analysis to uncover

Qualifications

• People leadership: line management, coaching/mentoring and workload management. The role has 4 direct reports.
• Commercial insight: converting complex analysis into actionable commercial/strategic recommendations.
• Advanced analytics: strong data literacy plus advanced Excel, SQL and BI/visualisation such as Qlik, Power BI, Tableau or Looker.
• Customer/market insight: segmentation, customer value analysis and market/competitor intelligence.

Responsibilities

• Lead and develop a team of 4 Insight Specialists – Coach, mentor and support your team, helping them deliver complex projects, manage priorities and workloads, and follow best-practice technical and commercial approaches.
• Turn data into action – Investigate key business questions, test hypotheses and deliver clear, actionable recommendations that shape the strategic direction of Sales & Commercial.
• Understand our customers and market – Use segmentation, customer value analysis and market intelligence to uncover opportunities and improve our understanding of customers, competitors and market trends.
• Measure what matters – Assess the impact of strategic initiatives, products and transformation programmes, using insight to recommend actions that improve business outcomes.
• Make insight part of everyday decisions – Embed data and insight into business processes, planning and commercial decision‑making.
• Work across the business – Partner with teams across Commercial, Sales, CVM, Finance and Strategy to solve complex business challenges and deliver meaningful results.
• Raise the bar on insight – Champion high‑quality analysis, clear storytelling and recommendations that stand up to peer review and drive confident decision‑making.

Skills

People leadership

Commercial insight

Advanced analytics

Customer/market insight

Tools

Excel

SQL

Power BI

Qlik

Tableau

Looker

Job description

BT plc in the United Kingdom seeks a Commercial Insight Manager to lead a 4-person insights team and turn data into actionable recommendations that drive sales and commercial strategy. You will work across Strategy, Sales, Trading, CVM and Digital teams to deliver high‑quality analytics and stakeholder storytelling.

The role focuses on leading insights to shape the strategic direction of BT Business, leveraging segmentation, market intelligence and customer value analysis to uncover