Commercial Insight Manager

BT Group; Belfast City District; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

10% on target bonus

BT Pension scheme

Family leave

Enhanced women's health support

25 days annual leave

Private GP appointments

Carer's leave

World-class training and development

BT Shares Saving schemes

Job summary

BT Group in the UK is seeking a Senior Insight Lead to shape the strategy of the UK Sales & Commercial analytics function. You will lead a team, drive data-informed decisions, and work with Strategy, Sales, CVM, and Digital teams to translate insights into commercial actions.

The role requires strong leadership, advanced analytics, and a proven ability to tell clear stories to Directors and CXOs. You will help define market understanding, measure outcomes, and embed insight into planning and

Qualifications

• People leadership: line management, coaching/mentoring and workload management.
• Commercial insight: converting complex analysis into actionable commercial/strategic recommendations.
• Advanced analytics: strong data literacy plus advanced Excel, SQL and BI/visualisation such as Qlik, Power BI, Tableau or Looker.
• Customer/market insight: segmentation, customer value analysis and market/competitor intelligence.
• Desirable skills:
• Senior storytelling: presenting recommendations clearly to Director/CXO audiences.
• Cross-functional working: particularly Commercial, Sales, CVM, Finance and strategy.
• Strategic problem-solving: defining business problems, developing analytical approaches and measuring outcomes.

Responsibilities

• Lead and develop a team of 4 Insight Specialists - Coach, mentor and support your team, helping them deliver complex projects, manage priorities and workloads, and follow best-practice technical and commercial approaches.
• Turn data into action - Investigate key business questions, test hypotheses and deliver clear, actionable recommendations that shape the strategic direction of Sales & Commercial.
• Understand our customers and market - Use segmentation, customer value analysis and market intelligence to uncover opportunities and improve our understanding of customers, competitors and market trends.
• Measure what matters - Assess the impact of strategic initiatives, products and transformation programmes, using insight to recommend actions that improve business outcomes.
• Make insight part of everyday decisions - Embed data and insight into business processes, planning and commercial decision-making.
• Work across the business - Partner with teams across Commercial, Sales, CVM, Finance and Strategy to solve complex business challenges and deliver meaningful results.
• Raise the bar on insight - Champion high-quality analysis, clear storytelling and recommendations that stand up to peer review and drive confident decision-making.

Skills

People leadership

Commercial insight

Advanced analytics

Customer/market insight

Tools

Excel

SQL

Power BI

Tableau

Qlik

Looker

Job description

Closing Date: 08/09/2026

Location: Manchester, London, Bristol, Birmingham, or Belfast

Why this job matters

Our newly formed UK Sales & Commercial team is on an exciting growth journey, supporting businesses from small companies through to organisations with 250+ employees.

We have big ambitions to grow and transform this segment, and you'll play a key role in helping us make it happen. You'll be part of an exciting transformation of our sales channels and routes to market - making things better for our customers and colleagues while delivering strong commercial results for BT Business.

Turn insight into action

Our Insight function turns complex data into clear, practical recommendations that drive better commercial decisions and business performance. Working closely with Strategy, Sales, Trading, CVM and Digital teams, you'll bring together advanced analytics, customer insight, market intelligence and data storytelling to answer key business questions and uncover new opportunities.

If you enjoy turning data into meaningful insight, influencing decisions and helping shape strategy, this is an exciting opportunity to make a real impact.

What you'll be doing

• Lead and develop a team of 4 Insight Specialists - Coach, mentor and support your team, helping them deliver complex projects, manage priorities and workloads, and follow best-practice technical and commercial approaches.
• Turn data into action - Investigate key business questions, test hypotheses and deliver clear, actionable recommendations that shape the strategic direction of Sales & Commercial.
• Understand our customers and market - Use segmentation, customer value analysis and market intelligence to uncover opportunities and improve our understanding of customers, competitors and market trends.
• Measure what matters - Assess the impact of strategic initiatives, products and transformation programmes, using insight to recommend actions that improve business outcomes.
• Make insight part of everyday decisions - Embed data and insight into business processes, planning and commercial decision-making.
• Work across the business - Partner with teams across Commercial, Sales, CVM, Finance and Strategy to solve complex business challenges and deliver meaningful results.
• Raise the bar on insight - Champion high-quality analysis, clear storytelling and recommendations that stand up to peer review and drive confident decision-making.

The skills you'll need

Essential skills:

• People leadership: line management, coaching/mentoring and workload management. The role has 4 direct reports.
• Commercial insight: converting complex analysis into actionable commercial/strategic recommendations.
• Advanced analytics: strong data literacy plus advanced Excel, SQL and BI/visualisation such as Qlik, Power BI, Tableau or Looker.
• Customer/market insight: segmentation, customer value analysis and market/competitor intelligence.

Desirable skills:

• Senior storytelling: presenting recommendations clearly to Director/CXO audiences.
• Cross-functional working: particularly Commercial, Sales, CVM, Finance and strategy.
• Strategic problem-solving: defining business problems, developing analytical approaches and measuring outcomes.

Here are some of the great benefits we offer

• 10% on target bonus
• BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
• From January 2025, equal family leave: receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It's for all parents, no matter how your family is made up.
• Enhanced women's health support: including help with menopause symptoms, cancer screenings, period care and more.
• 25 days annual leave (not including bank holidays), increasing with service
• 24/7 private virtual GP appointments for UK colleagues
• 2 weeks carer's leave
• World-class training and development opportunities
• Option to join BT Shares Saving schemes.

Our working model

Hybrid policy: Three in the office, two remote

BT Group is the UK's leading communications group and the holding company behind some of the country's most recognised brands - including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good. Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers.

BT Group's role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.

Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next - simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.

We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country. Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country's most important companies.