Commercial Insight Lead – Turn Data into Strategy

BT Group

Belfast City District

Hybrid

GBP 70,000 - 100,000

Full time

14 days+

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Benefits offered by this job

10% on target bonus

BT Pension scheme

Family leave

Enhanced women's health support

25 days annual leave

Private GP appointments

Carer's leave

World-class training and development

BT Shares Saving schemes

Job summary

BT Group in the UK is seeking a Senior Insight Lead to shape the strategy of the UK Sales & Commercial analytics function. You will lead a team, drive data-informed decisions, and work with Strategy, Sales, CVM, and Digital teams to translate insights into commercial actions.

The role requires strong leadership, advanced analytics, and a proven ability to tell clear stories to Directors and CXOs. You will help define market understanding, measure outcomes, and embed insight into planning and

Qualifications

People leadership: line management, coaching/mentoring and workload management.
Commercial insight: converting complex analysis into actionable commercial/strategic recommendations.
Advanced analytics: strong data literacy plus advanced Excel, SQL and BI/visualisation such as Qlik, Power BI, Tableau or Looker.
Customer/market insight: segmentation, customer value analysis and market/competitor intelligence.
Desirable skills:
Senior storytelling: presenting recommendations clearly to Director/CXO audiences.
Cross-functional working: particularly Commercial, Sales, CVM, Finance and strategy.
Strategic problem-solving: defining business problems, developing analytical approaches and measuring outcomes.

Responsibilities

Lead and develop a team of 4 Insight Specialists - Coach, mentor and support your team, helping them deliver complex projects, manage priorities and workloads, and follow best-practice technical and commercial approaches.
Turn data into action - Investigate key business questions, test hypotheses and deliver clear, actionable recommendations that shape the strategic direction of Sales & Commercial.
Understand our customers and market - Use segmentation, customer value analysis and market intelligence to uncover opportunities and improve our understanding of customers, competitors and market trends.
Measure what matters - Assess the impact of strategic initiatives, products and transformation programmes, using insight to recommend actions that improve business outcomes.
Make insight part of everyday decisions - Embed data and insight into business processes, planning and commercial decision-making.
Work across the business - Partner with teams across Commercial, Sales, CVM, Finance and Strategy to solve complex business challenges and deliver meaningful results.
Raise the bar on insight - Champion high-quality analysis, clear storytelling and recommendations that stand up to peer review and drive confident decision-making.