Lead, Addressable Media Activation

7ML Mediabrands Limited; United Kingdom; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Initiative UK seeks a Digital Media Activation Lead to drive addressable media capabilities for Bayer, Clarins and Volvo. You will guide onshore and offshore teams, ensuring planning, activation and optimisation across Paid Search, Paid Social and Programmatic, while acting as a strategic digital partner to clients.

The role blends operational leadership with commercial accountability, focusing on data, technology, automation, measurement and innovation to enhance performance and long-term

Qualifications

• Experience across digital media with deep expertise in at least one addressable channel.
• Strong knowledge of Paid Search, Paid Social and Programmatic.
• Proven ability to lead large activation teams and manage complex client relationships.

Responsibilities

• Lead delivery and evolution of addressable media capabilities across a UK client portfolio.
• Plan, activate and optimise addressable campaigns through onshore and offshore teams.
• Act as strategic digital partner to clients, driving data-driven decisions and innovations.

Skills

Addressable media

Paid Search

Paid Social

Programmatic

Digital marketing

Job description

Initiative UK seeks a Digital Media Activation Lead to drive addressable media capabilities for Bayer, Clarins and Volvo. You will guide onshore and offshore teams, ensuring planning, activation and optimisation across Paid Search, Paid Social and Programmatic, while acting as a strategic digital partner to clients.

The role blends operational leadership with commercial accountability, focusing on data, technology, automation, measurement and innovation to enhance performance and long-term