Digital Media Activation Lead: Addressable Growth

Adelphi Group; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

Initiative in the United Kingdom is seeking a Digital Media Activation Lead to drive addressable media campaigns across Paid Search, Paid Social and Programmatic across a client portfolio including Bayer, Clarins and Volvo.

You will lead onshore and offshore teams, ensure excellent delivery, and partner with senior clients to translate data and technology into measurable improvements in performance, efficiency and growth.

Qualifications

• Experience across digital media with deep expertise in at least one addressable channel.
• Strong knowledge of Paid Search, Paid Social, Programmatic and broader digital marketing principles.
• Proven experience leading large-scale activation teams and complex client relationships.
• Demonstrated success managing both onshore and offshore delivery models.

Responsibilities

• Lead delivery and evolution of addressable media capabilities for a portfolio of Initiative UK clients.
• Oversee planning, activation and optimisation of addressable campaigns via onshore and offshore teams.
• Partner with clients to identify opportunities to improve media effectiveness through data, technology and automation.
• Drive profitability, resource management and talent development within the team.

Skills

Digital media

Addressable channel

Paid search

Paid social

Programmatic

Stakeholder management

Staffing planning

Forecasting

Commercial acumen

Leadership

Job description

Initiative in the United Kingdom is seeking a Digital Media Activation Lead to drive addressable media campaigns across Paid Search, Paid Social and Programmatic across a client portfolio including Bayer, Clarins and Volvo.

You will lead onshore and offshore teams, ensure excellent delivery, and partner with senior clients to translate data and technology into measurable improvements in performance, efficiency and growth.