Hybrid Programmatic Activation Lead – Paid Social

Digitas UK; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Digitas in the United Kingdom is recruiting a Programmatic Manager to lead Hershey’s media activation across programmatic and paid social. You will blend hands-on platform expertise with strategic thinking to connect audiences, creative, activation and measurement into a unified approach.

You’ll work with talented colleagues and clients to translate data into actionable recommendations, drive performance, and share knowledge across teams and disciplines.

Qualifications

• Hands-on programmatic experience with activation and optimisation across major DSPs (DV360, The Trade Desk, Amazon DSP).
• Experience planning, activating, optimising and QA for paid social campaigns.

Responsibilities

• Lead the day-to-day activation of Hershey’s media across programmatic and paid social.
• Turn business objectives into audience-led activation plans using first- and third-party data.
• Own campaign performance against KPIs and propose practical optimisations.
• Collaborate with data, analytics, creative and platform teams to improve measurement and testing.

Skills

Programmatic activation

DSP expertise

Paid social planning

Audience strategy

Communication skills

Project coordination

Collaborative mindset

Tools

DV360

The Trade Desk

Amazon DSP

Job description

Digitas in the United Kingdom is recruiting a Programmatic Manager to lead Hershey’s media activation across programmatic and paid social. You will blend hands-on platform expertise with strategic thinking to connect audiences, creative, activation and measurement into a unified approach.

You’ll work with talented colleagues and clients to translate data into actionable recommendations, drive performance, and share knowledge across teams and disciplines.