Junior Web Analyst

William Reed Ltd; Brighton; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Hybrid working

Private health plan

25 days annual leave

Salary sacrifice schemes

Wellbeing resources

Job summary

William Reed Ltd in Brighton is seeking a Junior Web Analyst to help teams make data-driven decisions. You will work across a large portfolio of brands to produce reporting, insights and analysis that inform actions and improve results.

You’ll gain hands-on experience with GA4, Adobe Analytics and other tools, building dashboards, interpreting data for both technical and non-technical audiences, and collaborating with stakeholders across the business.

Qualifications

• Genuine interest in web analytics and digital measurement.
• Familiarity with one analytics platform (GA4, Adobe, Piano) via work or studies.
• Strong numerical and analytical skills with data-driven mindset.

Responsibilities

• Produce reports and insights on website performance, audience behaviour and marketing effectiveness.
• Be a day-to-day contact for analytics queries and interpret data for business questions.
• Create and maintain reports, dashboards, segments and metrics in analytics platforms.
• Investigate tracking issues, identify root causes and support resolution with teams.
• Collaborate with stakeholders to understand reporting needs and deliver insights.
• Support data quality checks and continuous improvement of analytics practices.

Skills

Web analytics mindset

Data interpretation

Stakeholder communication

Analytical thinking

Team collaboration

Tools

GA4

Adobe Analytics

Piano Analytics

Google Tag Manager

Job description

Description

As a Junior Web Analyst, you'll help colleagues across the business make better decisions through web analytics. Working with website performance, audience behaviour and marketing data across a large portfolio of digital brands, you'll produce web analytics reporting, insights and analysis that help teams understand what's working, identify opportunities and improve results.

Department: Digital Marketing

Location: Brighton

Description

As a Junior Web Analyst, you'll help colleagues across the business make better decisions through web analytics. Working with website performance, audience behaviour and marketing data across a large portfolio of digital brands, you'll produce web analytics reporting, insights and analysis that help teams understand what's working, identify opportunities and improve results. This is a hands‑on web analytics role where you'll spend much of your time working with analytics platforms and reporting tools, helping stakeholders across a variety of teams turn data into meaningful insights and actions. You'll receive support as you develop your expertise in web analytics, measurement and audience analysis, making this an excellent opportunity for someone looking to build a career in digital analytics.

What You’ll Be Doing

• Producing regular reporting and insights to help stakeholders understand website performance, audience behaviour and marketing effectiveness
• Acting as a day-to-day point of contact for analytics queries, helping colleagues interpret data and answer business questions
• Creating and maintaining reports, dashboards, audience segments and performance metrics within web analytics platforms such as Google Analytics (GA4), Adobe Analytics and Piano Analytics
• Investigating web analytics, tracking and measurement issues, identifying root causes and supporting their resolution with relevant teams
• Collaborating with stakeholders across the business to understand reporting requirements and deliver meaningful insights that inform decision-making
• Supporting the accuracy, quality and continuous improvement of web analytics, tracking and measurement practices, including data quality checks and validation

What You’ll Need

• A genuine interest in web analytics, digital measurement and using data to solve problems
• Familiarity with at least one web analytics platform, such as Google Analytics (GA4), Adobe Analytics, Piano Analytics or a similar tool, gained through work experience, education or personal projects
• An understanding of web analytics principles, website measurement and audience behaviour, with a strong willingness to develop further in these areas
• Strong numerical, analytical and logical thinking skills, with the ability to identify trends and draw meaningful conclusions from data
• The ability to interpret web performance and audience data and communicate findings clearly to both technical and non-technical audiences
• Excellent attention to detail and a commitment to producing accurate, reliable work
• Confidence in building relationships and working with stakeholders across different teams and functions
• Exposure to Google Tag Manager, website tracking, tagging or digital measurement concepts would be advantageous

Benefits & Initiatives

• Generous annual leave - 25 days plus standard England and Wales bank holidays for full-time employees
• Long service holiday reward - Receive an extra day's annual leave for each year of service after six years, up to a maximum of 30 days plus bank holidays for full-time colleagues
• Christmas office closure - Enjoy additional paid leave between Christmas Day and New Year's Day to cover discretionary office closure days
• Holiday purchase scheme - Buy up to three additional days' annual leave each year and spread the cost over up to six months
• MeDay - Take an additional paid day off to celebrate your birthday, a cultural or religious event, or another occasion that is meaningful to you
• Volunteering day - One paid day each year to support a charity, community group or cause close to your heart
• Hybrid and agile working - Flexible ways of working to help you balance work and life commitments (role dependent)
• Enhanced pension contributions - Benefit from employer pension contributions above the statutory minimum
• Life assurance - Providing financial protection and peace of mind for you and your loved ones
• Group Income Protection - Financial support if you're unable to work due to long-term illness or injury
• Family-friendly policies - Enhanced pay entitlements to support you and your family during important life events
• Health and wellbeing support, including:
• Healthcare cash plan
• Employee Assistance Programme (EAP)
• Virtual GP service
• Health and wellbeing resources and tools
• Commitment to Equity, Diversity and Inclusion - Supported by employee-led networks, with a culture where everyone feels welcome and valued. We are proud to be a Disability Confident Committed employer
• Cycle to Work scheme - Save money and support a healthier commute
• Electric Car scheme - Access an affordable and sustainable way to drive an electric vehicle