Senior Web Analyst

Zuto; Manchester; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Career progression

Training & development

Wellbeing support

Job summary

Zuto in Manchester City Centre is seeking a Senior Web Analyst to own digital analytics end-to-end, act as GA4 expert, and translate data into actionable insights. You’ll collaborate across teams to improve marketing performance and identify growth opportunities.

The role focuses on building dashboards, analysing customer journeys, and supporting CRO initiatives with strong GA4, BigQuery, SQL and visualization skills. On-site in Manchester with a data-driven culture.

Qualifications

• At least 2 years' experience in a Marketing, Digital or Web Analyst role.
• Advanced experience with GA4 and BigQuery.
• Strong knowledge of attribution and marketing effectiveness.
• Experience building dashboards and visualising data.
• Strong Excel skills and attention to detail.

Responsibilities

• Own our digital analytics end-to-end and act as GA4 expert.
• Investigate customer behaviour to uncover trends and friction.
• Build dashboards and reporting turning data into insights.
• Collaborate with acquisition teams to understand performance and growth opportunities.
• Support testing and CRO strategy to drive experimentation-led culture.
• Develop attribution to understand the full customer journey across channels.
• Utilise GA4, BigQuery and other data tools to improve reporting and accuracy.

Skills

GA4

BigQuery

CRO

Dashboards

Excel

Tableau

SQL

GTM

Tools

GTM

Tableau

SQL

Job description

Senior Web Analyst

Manchester City Centre

Join Zuto

Love digging into digital data and finding the story behind how customers behave online?

As our Digital Analyst, you’ll become Zuto’s go-to expert for digital analytics, helping us understand the customer journey, improve marketing performance and identify opportunities for growth.

You’ll work closely with teams across the business, turning complex data into clear insights and actionable recommendations that help us make smarter decisions.

What you'll be doing

• Owning our digital analytics end-to-end and acting as our Google Analytics expert.
• Digging into customer behaviour to uncover trends, opportunities and areas of friction.
• Building dashboards and reporting that turn data into clear, useful insight.
• Working with acquisition teams to understand performance and identify opportunities for growth.
• Supporting our testing and CRO strategy, helping build an experimentation-led culture.
• Developing attribution to better understand the full customer journey across online and offline channels.
• Using GA4, BigQuery and other data tools to improve reporting, accuracy and understanding.

What We're Looking For

We’re looking for someone who is curious, analytical and commercially minded, with the confidence to turn data into recommendations people can actually act on.

You’ll ideally bring:

• At least 2 years’ experience in a Marketing, Digital or Web Analyst role.
• Advanced experience with Google Analytics (GA4) and BigQuery.
• Strong knowledge of attribution and marketing effectiveness.
• Experience building dashboards and visualising data.
• A good understanding of conversion rate optimisation (CRO).
• Strong Excel skills and excellent attention to detail.
• Evidence of using insight to deliver measurable improvements.
• Strong communication skills and the ability to manage multiple projects.

Experience with Tableau, SQL and Google Tag Manager (GTM) would also be a big advantage.

Why Zuto?

You’ll join a team where you’re encouraged to think creatively, challenge ideas and use data to make a genuine difference to performance.

• Career progression with opportunities to move into senior roles
• Training & development to help you become brilliant at what you do
• Wellbeing support including GP Anytime, counselling and mental health support
• Zuto Life with regular socials, celebrations, free drinks & snacks, breakfast Thursdays, birthday off and more