Implementation Analyst

Harnham; Manchester; Hybrid; GBP 55,000 - 70,000; Full time

Benefits offered by this job

Hybrid working model

Pension contribution

Private healthcare

Wellbeing benefits

Training and career development

Influence analytics strategy

Job summary

Harnham is seeking a Web Instrumentation Analyst to drive robust tracking across web and mobile platforms, improving data quality and enabling data-driven decisions.

You will own tagging, data layers, QA, and reporting, collaborating with product, marketing and analytics teams; hybrid UK role with 3 days in Birmingham.

Qualifications

• Hands-on experience with Adobe Analytics and tagging solutions.
• Experience implementing and troubleshooting complex tracking solutions.
• Knowledge of data layers, tag management systems, and digital analytics best practices.
• Experience with web and mobile app analytics.
• Understanding of ecommerce or customer journey analytics.
• Familiarity with consent management platforms and privacy requirements.
• Strong stakeholder management and communication skills.
• Experience with GA4, Looker or similar reporting/visualisation tools.
• A proactive and detail-oriented approach to problem solving.

Responsibilities

• Defining, implementing, and maintaining data layers across web and mobile products.
• Managing website and app tagging to ensure accurate data collection.
• Implementing and validating tracking pixels and analytics solutions.
• Supporting A/B testing and experimentation initiatives.
• Collaborating with Product, Marketing, Analytics Engineering, and Technology teams.
• Conducting QA and optimisation of tracking implementations.
• Supporting attribution and digital performance reporting.
• Developing insight into user behaviour through analytics data.
• Ensuring tracking remains compliant with data privacy and consent requirements.

Skills

Adobe Analytics

Tagging solutions

Data layers

Tag management systems

Web and mobile analytics

Ecommerce analytics

Consent management platforms

Stakeholder management

GA4/Looker

Problem solving

Tools

Adobe Analytics

GA4

Looker

Job description

This is an exciting opportunity for a Web Instrumentation Analyst to play a key role in shaping how digital customer behaviour is tracked, measured, and understood. You'll work across web and mobile platforms, driving data quality and enabling data-driven decision making through robust tracking and analytics implementations.

The Company

They are a well-established organisation with a strong digital presence and a commitment to leveraging data to improve customer experiences. With continued investment in analytics and customer insight capabilities, they are expanding their data function and looking for individuals who can have a tangible impact. You'll join a collaborative environment where innovation, quality, and continuous improvement are highly valued.

The Role

As a Web Instrumentation Analyst, you will be responsible for ensuring accurate and scalable tracking across digital platforms.

Key responsibilities include:

• Defining, implementing, and maintaining data layers across web and mobile products
• Managing website and app tagging to ensure accurate data collection
• Implementing and validating tracking pixels and analytics solutions
• Supporting A/B testing and experimentation initiatives
• Collaborating with Product, Marketing, Analytics Engineering, and Technology teams
• Conducting QA and optimisation of tracking implementations
• Supporting attribution and digital performance reporting
• Developing insight into user behaviour through analytics data
• Ensuring tracking remains compliant with relevant data privacy and consent requirements

Your Skills & Experience

• Hands-on experience with Adobe Analytics and associated tagging solutions
• Experience implementing and troubleshooting complex tracking solutions
• Knowledge of data layers, tag management systems, and digital analytics best practices
• Experience working with web and mobile app analytics
• Understanding of ecommerce or customer journey analytics
• Familiarity with consent management platforms and privacy requirements
• Strong stakeholder management and communication skills
• Experience with GA4, Looker, or similar reporting and visualisation tools is beneficial
• A proactive and detail-oriented approach to problem solving

What They Offer

• Salary of £55,000 - £70,000 depending on experience
• Hybrid working model with 3 days per week in the Birmingham office
• Pension contribution
• Private healthcare and additional wellbeing benefits
• Ongoing training and career development opportunities
• The chance to influence the organisation's digital analytics strategy and make a measurable business impact