Senior Marketing Manager

Horizon; Leeds; On-site; GBP 85,000 - 125,000; Full time

Job summary

Horizon, based in Leeds with some travel for meetings, seeks a senior marketing leader to run day-to-day marketing, turning strategy into campaigns, events, digital activity, sales enablement and brand development. You will lead the Content & CRM Manager and own planning through delivery.

The role requires a proven track record in B2B marketing, channel orchestration and budget management, with a focus on MQLs, pipeline and collaboration with senior leaders to drive growth.

Qualifications

• At least five years of B2B marketing experience with a broad remit.

Responsibilities

• Lead marketing planning and delivery, translating strategy into annual, quarterly and monthly plans.
• Manage and develop the Content & CRM Manager, deputising for the Director.
• Own delivery of campaigns and demand generation to meet MQL and pipeline targets.
• Coordinate multi-channel activity including campaigns, events, digital, content and sales enablement.
• Oversee budgets, agencies and suppliers with clear briefs and expectations.
• Provide performance reporting and updates to the Director and senior stakeholders.

Skills

Strategic marketing

Team leadership

HubSpot

Campaign management

B2B marketing

Tools

HubSpot

CRM

Marketing automation

Job description

Based North West UK – Primary Office : Leeds (Some travel requirement for meetings)

For this role you will need a either a portfolio or proof of work in the early stages of the process

Role Purpose

Lead Horizon’s day-to-day marketing function and act as principal deputy to the Director of

Marketing. Turn strategy into a prioritised programme of campaigns, events, digital activity, sales

enablement and brand development, taking ownership from planning through to delivery.

Manage the Content & CRM Manager and work closely with Revenue Growth, Client Strategy,

Product and senior leaders. Set clear priorities, improve ways of working and take accountability

for agreed MQL and marketing-generated pipeline targets.

Key Responsibilities

Marketing Planning and Delivery

• Translate strategy into annual, quarterly and monthly plans, supported by an integrated calendar covering campaigns, content, digital, events, partnerships and sales activity.

• Set priorities, owners and deadlines; track progress, dependencies, risks and decisions; and manage new requests with clear recommendations on trade-offs and resources.

Team Leadership and Ways of Working

• Manage, support and develop the Content & CRM Manager, and deputise for the Director where appropriate.

• Own daily workflows, briefs, planning, reviews and approvals. Establish clear request processes and secure the information, access and internal input needed for delivery.

Campaigns and Demand Generation

• Own delivery against agreed MQL and marketing-generated pipeline targets, optimising activity to improve lead quality, conversion and commercial results.

• Lead integrated campaigns aligned to commercial priorities and target sectors, with briefs defining audiences, propositions, channels, assets, timings and success measures.

• Coordinate HubSpot, website, LinkedIn, events, partnerships and sales outreach. Work with the Content & CRM Manager on journeys, content and follow-up, using performance findings to improve results.

Events, Partnerships and Market Presence

• Own conferences, roundtables, webinars, sponsorships and hosted events, assessing audience fit, commercial value, cost and resource needs.

• Manage suppliers, speakers, promotion, sales coordination and follow-up. Identify relevant partnerships, awards and profile-building opportunities, each with a clear purpose and

Brand, Website and Product Marketing

• Ensure consistent brand, positioning and messaging, supporting the Director in embedding Horizon’s narrative and product proposition across the business.

• Own the website roadmap with the Content & CRM Manager, developers and agencies.

• Coordinate go-to-market activity for platform capabilities, services and sector propositions, keeping customer-facing materials accurate, current and aligned to the product roadmap.

Sales Alignment and Enablement

• Act as Revenue Growth’s main day-to-day marketing partner, translating commercial priorities into campaigns and enablement activity.

• Agree MQL criteria, lead handover, follow-up and feedback processes with Sales. Track progression from MQL to qualified opportunity, addressing gaps in lead quality and conversion.

• Prioritise presentations, credentials, case studies, one-page overviews and campaign support against agreed commercial priorities, keeping requests aligned to the marketing plan.

Budgets, Agencies and Suppliers

• Manage agreed budgets, committed spend and forecasts. Lead agencies, freelancers, media partners and suppliers against clear briefs and deliverables, monitoring quality, performance and value.

• Identify gaps requiring specialist support and recommend appropriate external resources.

Performance and Reporting

• Own reporting and regular performance reviews, combining campaign, content, HubSpot, website, event and pipeline data, with clear visibility of performance against MQL and

• Provide concise updates and recommendations to the Director and senior stakeholders, using evidence to refine priorities, channel investment and the marketing plan.

Key Measures of Success

• Planning and delivery: A prioritised plan is delivered consistently, with reliable visibility of deadlines, risks and results, and reactive requests kept under control.

• Commercial contribution: Agreed MQL and marketing-generated pipeline targets are achieved, with clear reporting on lead quality, conversion, campaign effectiveness and contribution to revenue. Sales receives timely, relevant materials that are used.

• Brand and market presence: Consistent, differentiated positioning; greater visibility in retail, sport, hospitality and gaming; and coordinated support for launches and major initiatives.

• Team and operations: Clear priorities, roles and approvals; strong delivery and development of the Content & CRM Manager; and reduced routine coordination for the Director, freeing time for strategy, narrative and senior business priorities.

Experience and Skills

• At least’ five years’ B2B marketing experience with a broad remit, including a management role in technology, SaaS, software, data or a related business.
• Proven’ ability to turn strategy into practical plans and deliver integrated digital, content, email, social, event and sales activity.
• Strong working knowledge of HubSpot (or similar), including campaign management, marketing automation and reporting.
• Solid experience of owning lead generation targets and demonstrating measurable
• Strong team, project and stakeholder management, with experience working closely with senior leaders and Sales in a commercial environment.
• Ability to manage competing priorities, set realistic expectations and maintain momentum, alongside experience managing budgets, agencies and suppliers.
• Sound understanding of marketing performance, demand generation and pipeline reporting; excellent communication and attention to detail and presentation quality.
• Acute attention to detail and plenty of creative flair.
• Experience in a growth-stage or investor-backed technology business.
• Understanding of customer intelligence, CRM, analytics, AI or marketing technology.
• Experience supporting product launches or proposition development.
• Experience in retail, sport, hospitality or gaming.