The purpose of the role is to generate genuine sales opportunities and build strong relationships with potential customers. The focus is not simply on making a high number of calls, but on having quality conversations with decision-makers, identifying business needs and converting these into qualified opportunities and long-term customers.
Key Responsibilities
- Have quality conversations with key decision-makers and potential customers.
- Identify customer needs and understand how the company's IT/technology solutions can support them.
- Generate new business opportunities through proactive sales activity.
- Book qualified meetings for the sales/technical team.
- Build and maintain a strong sales pipeline.
- Develop relationships with prospective customers and nurture opportunities.
- Work closely with the technical team to understand the services and solutions being offered.
- Maintain accurate records of sales activity, opportunities and pipeline.
- Work closely with the MD and wider business to help develop the company's sales function.
Key Performance Measures
- Success in the role will be measured by:
- Quality conversations with decision-makers.
- Qualified meetings booked.
- New opportunities generated.
- Pipeline value created.
- Ultimately, the ability to turn opportunities into long-term customers.
Essential skills and experience
- Experience in B2B sales.
- Previous experience in sales, business development, account management or a customer-focused role.
- Confident communicating with people at different levels of an organisation.
- Strong verbal and written communication skills.
- Comfortable speaking to decision-makers and building professional relationships.
- Able to identify customer requirements through effective questioning and listening.
- Results-driven and motivated by achieving targets.
- Organised and able to manage multiple opportunities at different stages.
- Able to work independently while also working effectively as part of a team.
- Confident using IT systems and Microsoft Office.
- Professional, proactive and enthusiastic approach.
- Willingness to learn about technical products and services.
Desirable
- Previous experience selling IT, technology or managed services (MSP).
- Experience working with a CRM and managing a sales pipeline.
- Understanding of lead generation and qualification.
- Experience working with senior stakeholders or business decision-makers.
The successful candidate should be:
- Confident – comfortable initiating conversations with new people.
- Persuasive – able to communicate value and influence potential customers.
- Resilient – able to handle rejection and maintain motivation.
- Relationship-focused – interested in building genuine, long-term relationships.
- Commercially minded – understands that conversations need to lead to genuine business opportunities.
- Curious – willing to learn about technology and understand customers' businesses.
- Proactive – takes ownership rather than waiting to be told what to do.
- Target-focused – motivated by achieving measurable results.
- Collaborative – able to work closely with technical colleagues and the Managing Director.
What the Company Offers
- Competitive basic salary plus bonus.
- Hybrid working.
- Free Parking.
- Established MSP with a broad portfolio of services.
- Support from an experienced technical team.
- Opportunity to work directly with the Managing Director.
- Opportunity to influence and help build the company's sales function.
- Career progression as the business continues to grow.
Location:
Hybrid / Leicester office (minimum 2 days per week in the office)
Employment
Full-time
Salary
£28,000-£30,000 + uncapped commission