International B2C Marketing Lead - Growth & Retention

SportsTechJobs; Belfast City District; Hybrid; GBP 60,000 - 82,000; Full time

Benefits offered by this job

Remote friendly

Hybrid working

Competitive salary

Job summary

Versant is hiring a Sr B2C Marketing Manager for GolfNow in Belfast, NI. This role focuses on owning the international B2C growth engine, integrating acquisition, conversion, lifecycle, and retention to deliver measurable commercial outcomes.

The candidate will manage paid and organic channels, CRM programs, and cross-channel journeys, aligning with US teams and senior stakeholders to drive bookings and revenue growth across markets.

Qualifications

• Bachelor-level marketing education preferred or equivalent experience
• Experience leading international B2C marketing programs is essential
• Ability to translate data into growth actions across channels

Responsibilities

• Own international B2C marketing plan linked to commercial priorities
• Lead paid and organic acquisition across search, social and affiliates
• Drive CRM, lifecycle and reactivation strategies to increase bookings
• Own funnel optimization from visit to booking and improve revenue per session
• Collaborate with US teams to align strategy and creative execution
• Provide clear KPI reporting and management of budgets and agencies

Skills

B2C marketing strategy

Paid and organic acquisition

Conversion rate optimization

CRM and lifecycle marketing

Customer segmentation and retention

Performance analytics and KPI

Test-and-learn/experimentation

Agency and budget management

Stakeholder communication

Creative briefing and campaign

Job description

Versant is hiring a Sr B2C Marketing Manager for GolfNow in Belfast, NI. This role focuses on owning the international B2C growth engine, integrating acquisition, conversion, lifecycle, and retention to deliver measurable commercial outcomes.

The candidate will manage paid and organic channels, CRM programs, and cross-channel journeys, aligning with US teams and senior stakeholders to drive bookings and revenue growth across markets.