Global B2C Growth Lead for GolfNow

Versant; Belfast City District; Híbrido; GBP 70 000 - 100 000; Tempo integral

Resumo da oferta

VERSANT Media in Belfast (Hybrid) seeks an experienced International B2C Marketing Manager to lead GolfNow growth across our markets. You will own the consumer-growth engine, shaping strategy, investment decisions and CRM programs to boost acquisition, conversion and repeat bookings.

You will partner with U.S. marketing teams, translate insights into actions, and drive measurable commercial outcomes across regions with a strong ROI focus.

Qualificações

• Minimum of 5 years of marketing experience at a Senior/ leadership level in a global context within Transaction, Subscription and/or Direct-to-Consumer businesses.
• A degree in a relevant discipline.
• Creative AND commercial flair with experience of constructing innovative launch plans that inspire the passion associated with our brands but with a clear focus on ROI and tracking performance.
• Proven experience leading consumer-growth, performance marketing, ecommerce, marketplace or digital-travel marketing in a commercially accountable role.
• A track record of improving acquisition, conversion and customer retention together—not simply managing one channel in isolation.
• Strong understanding of paid search, paid social, SEO, CRM/lifecycle marketing, app or web conversion, analytics and experimentation.
• Confidence managing budgets, agencies and external partners, and making clear recommendations from imperfect data.
• Commercial judgement: able to balance short-term trading needs with long-term customer value and brand health.
• Comfort with working across markets and adapting a common consumer strategy to local customer needs.
• A collaborative leadership style that creates clarity, brings specialists together and raises the quality of the work without becoming a bottleneck.
• Excellent communication skills, including the ability to turn complex performance data into concise decisions and recommendations for senior stakeholders.
• Exceptional leadership and people management skills with experience of developing marketing professionals and driving functional success.
• Flexible and adaptable with willingness to work from our Belfast office but across the UK & Ireland with international travel as required by the role.
• A highly organised, self-motivated approach with a proactive and enthusiastic attitude and the ability to manage several projects simultaneously.
• Strong communication and excellent presentation skills.

Responsabilidades

• Build and own the International B2C marketing plan, aligning to commercial priorities, market opportunities and the wider GolfNow strategy.
• Lead paid and organic acquisition strategy across search, social, affiliates and other relevant channels.
• Own the journey from visit to booking, prioritising opportunities across search, landing pages, app, checkout, offers and on-site merchandising.
• Create a joined-up CRM approach across email, push, in-app communications, segmentation and triggered journeys.
• Use customer behaviour and insights to drive practical marketing actions.
• Own B2C reporting and narrative for the International business to leadership.
• Develop and execute regional marketing plans focused on acquisition, engagement, retention and re-engagement.
• Provide marketing/creative briefs informed by research and strategies that deliver results.
• Collaborate with internal U.S.-based marketing teams for alignment and optimization.

Conhecimentos

Senior leadership

Global marketing

ROI tracking

Paid search

Paid social

SEO

CRM/lifecycle

Budget management

Cross-market collaboration

Data-driven decision making

Formação académica

Degree in a relevant discipline

Descrição da oferta de emprego

VERSANT Media in Belfast (Hybrid) seeks an experienced International B2C Marketing Manager to lead GolfNow growth across our markets. You will own the consumer-growth engine, shaping strategy, investment decisions and CRM programs to boost acquisition, conversion and repeat bookings.

You will partner with U.S. marketing teams, translate insights into actions, and drive measurable commercial outcomes across regions with a strong ROI focus.