Global B2C Growth Marketing Manager

Versant Media; Belfast City District; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

International exposure

Job summary

Versant Media, LLC in Belfast invites an internationally scoped B2C Marketing Manager to own end-to-end growth of GolfNow bookings across markets. You will shape consumer growth strategy, manage funnel investments, and drive acquisition, activation and retention to deliver measurable commercial outcomes.

Hybrid role based in our Belfast International HQ with UK/IE travel. You will lead multi-channel acquisition, CRM and lifecycle programs, partner with US teams, and report on performance to

Qualifications

• Minimum of 5 years of marketing experience at a senior/leadership level in a global context.
• Degree in a relevant discipline.
• Creative and commercial flair with ROI tracking experience.
• Proven consumer-growth, performance marketing or digital-travel marketing experience.
• Track record of improving acquisition, conversion and retention.
• Strong understanding of paid search, paid social, SEO and analytics.
• Able to manage budgets, agencies and external partners.
• Collaborative leadership style with clear communication to senior stakeholders.
• Willingness to work from Belfast office with UK & Ireland travel.
• Excellent presentation skills and organised approach.

Responsibilities

• Build and own the International B2C marketing plan aligned to commercial priorities.
• Lead paid and organic acquisition strategy across channels and manage agencies/budgets.
• Own the journey from visit to booking, prioritising opportunities to improve conversion and revenue per session.
• Create CRM, email, push, in-app communications and personalised journeys for repeat bookings and reactivation.
• Use insights and test-and-learn to refine audiences, propositions and barriers to booking.
• Own B2C reporting and narrative for the International business for senior stakeholders.
• Develop regional marketing plans focused on acquisition, engagement, retention and re-engagement.
• Provide briefs informed by research and analytics to drive compelling creative and offers.
• Collaborate with US-based marketing teams to ensure alignment and measurement.

Skills

Marketing leadership

Acquisition strategy

Conversion optimization

CRM/lifecycle

Budget management

Stakeholder communication

Team leadership

Travel readiness

Education

Bachelor’s degree or equivalent

Tools

Analytics tools

CRM systems

Paid search platforms

Job description

Versant Media, LLC in Belfast invites an internationally scoped B2C Marketing Manager to own end-to-end growth of GolfNow bookings across markets. You will shape consumer growth strategy, manage funnel investments, and drive acquisition, activation and retention to deliver measurable commercial outcomes.

Hybrid role based in our Belfast International HQ with UK/IE travel. You will lead multi-channel acquisition, CRM and lifecycle programs, partner with US teams, and report on performance to