Global B2C Growth & Marketing Lead

Versant; Antrim; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Versant, a major media and entertainment firm, seeks an International B2C Marketing Manager to own growth for GolfNow bookings across our international markets. Based in Belfast with hybrid work, you will craft a consumer-growth engine across acquisition, conversion, lifecycle and retention, aligning with GolfNow strategy and commercial priorities.

You will lead paid and organic channels, CRM, and cross-border collaboration with U.S.

Qualifications

• Minimum of 5 years of marketing experience at a Senior/ leadership level in a global context within Transaction, Subscription and/or Direct-to-Consumer businesses.
• A degree in a relevant discipline.
• Creative AND commercial flair with experience of constructing innovative launch plans that inspire the passion associated with our brands but with a clear focus on ROI and tracking performance.
• Proven experience leading consumer-growth, performance marketing, ecommerce, marketplace or digital-travel marketing in a commercially accountable role.
• A track record of improving acquisition, conversion and customer retention together—not simply managing one channel in isolation.
• Strong understanding of paid search, paid social, SEO, CRM/lifecycle marketing, app or web conversion, analytics and experimentation.
• Confidence managing budgets, agencies and external partners, and making clear recommendations from imperfect data.
• Commercial judgement: able to balance short-term trading needs with long-term customer value and brand health.
• Comfort with working across markets and adapting a common consumer strategy to local customer needs.
• A collaborative leadership style that creates clarity, brings specialists together and raises the quality of the work without becoming a bottleneck.
• Excellent communication skills, including the ability to turn complex performance data into concise decisions and recommendations for senior stakeholders.
• Exceptional leadership and people management skills with experience of developing marketing professionals and driving functional success.
• Flexible and adaptable with willingness to work from our Belfast office but across the UK & Ireland with international travel as required by the role.
• A highly organised, self-motivated approach with a proactive and enthusiastic attitude and the ability to manage several projects simultaneously.
• Strong communication and excellent presentation skills.
• Clean driving license and access to own transport.

Responsibilities

• Build and own the International B2C marketing plan, aligning to commercial priorities, market opportunities and the wider GolfNow strategy.
• Lead paid and organic acquisition strategy across search, social, affiliates and other relevant channels. Managing agencies and budgets to improve quality traffic and growth.
• Own the journey from visit to booking. Identify opportunities across search, landing pages, app, checkout, offers and on-site merchandising to improve conversion and revenue per session.
• Create a joined-up approach to CRM, email, push, in-app communications and triggered journeys for repeat booking and reactivation.
• Use customer behaviour, market insight and test-and-learn activity to understand the golfer proposition and barriers to booking.
• Own B2C reporting and narrative for the International business for senior stakeholders.
• Develop and execute marketing plans for regions focused on acquisition, engagement, retention, and re-engagement with KPIs.
• Provide marketing/creative briefs informed by research, analytics, positioning, and strategies to deliver compelling messaging.
• Collaborate with U.S.-based marketing teams to ensure alignment and measure insights for optimization.

Skills

Marketing leadership

Acquisition & retention

Paid search

Paid social

SEO

CRM/lifecycle marketing

Analytics

Budget management

Stakeholder management

Education

Degree in relevant discipline

Job description

Versant, a major media and entertainment firm, seeks an International B2C Marketing Manager to own growth for GolfNow bookings across our international markets. Based in Belfast with hybrid work, you will craft a consumer-growth engine across acquisition, conversion, lifecycle and retention, aligning with GolfNow strategy and commercial priorities.

You will lead paid and organic channels, CRM, and cross-border collaboration with U.S.