Global B2C Growth Marketing Manager (GolfNow)

SportsTechJobs; Belfast City District; Hybrid; GBP 60,000 - 82,000; Full time

Benefits offered by this job

Remote-friendly

Job summary

Versant in Belfast, Northern Ireland, is seeking a Sr B2C Marketing Manager to own end-to-end growth of golfers booking through GolfNow across international markets. You will lead the consumer-growth engine with responsibility for acquisition, conversion, lifecycle and retention.

The role requires developing the international B2C plan, optimizing paid and organic channels, and shaping CRM strategies to drive repeat bookings and long-term value, while partnering with U.S. marketing teams.

Qualifications

• Minimum 5+ years of B2C marketing leadership experience.
• Proven track record in driving acquisition, activation and retention.
• Experience managing budgets and agencies.

Responsibilities

• Own the international B2C marketing plan aligned to commercial priorities and wider GolfNow strategy.
• Lead paid and organic acquisition strategy across search, social, affiliates and other channels.
• Own the journey from visit to booking and optimise conversion and revenue per session across touchpoints.
• Create and execute CRM, email, push, in-app communications and personalized journeys to grow repeat bookings and reactivation.
• Use customer insight and market data to guide growth actions and prioritise opportunities.
• Own B2C reporting and narrative for the International business for senior stakeholders.
• Collaborate with internal U.S.-based marketing teams to ensure alignment of creative, measurement and optimisations.

Skills

B2C marketing strategy

Paid and organic acquisition

Conversion rate optimization

CRM and lifecycle marketing

Segmentation and personalization

Performance analytics and reporting

A/B testing

Agency and budget management

Customer insight and market research

Stakeholder collaboration

Job description

Versant in Belfast, Northern Ireland, is seeking a Sr B2C Marketing Manager to own end-to-end growth of golfers booking through GolfNow across international markets. You will lead the consumer-growth engine with responsibility for acquisition, conversion, lifecycle and retention.

The role requires developing the international B2C plan, optimizing paid and organic channels, and shaping CRM strategies to drive repeat bookings and long-term value, while partnering with U.S. marketing teams.