Interim Affiliate Partner Marketing Lead

Go Fractional; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Remitly is seeking a London-based Ambassador Programme Lead to drive growth and performance for our European ambassador network. This 12-month fixed-term contract role requires hands-on leadership, training ambassadors, and coordinating with global programme leads to scale initiatives in-market.

You will recruit and onboard ambassadors, empower them with training and guidelines, and partner with Legal/Compliance on contracts while aligning with local market priorities.

Qualifications

• 5+ years running community, affiliate, referral, or field marketing programmes.

Responsibilities

• This ambassador programme lead will own growth, health and commercial performance in Europe.
• Recruit, onboard and train brand ambassadors; ensure brand messaging and product knowledge.
• Manage relationships with ambassadors, providing training and tools to optimise performance.
• Attend community events, ambassador meet-ups and activations to build relationships in person.

Skills

Ambassador programme management

Community building

Partner management

Analytics

Growth marketing

Cross-functional collaboration

Tools

CRM software

Job description

Role

Who you are

• 5+ years of experience running community, affiliate, referral, or field marketing programmes with performance/commission-based objectives
• Proven experience building and scaling new programmes from the ground up - comfortable operating with ambiguity and a limited playbook, since this is a net-new capability for the business rather than an established channel
• Strong problem-solving skills - important for navigating the operational challenges that come with scaling an ambassador programme
• Analytical fluency - comfortable owning NCA, active rate, and CAC metrics and explaining performance drivers

What the job involves

• Remitly's Ambassador Programme is one of the most exciting growth initiatives underway in our global business
• As the breadth of execution ramps up, spanning platform procurement, cross-functional integration, and parallel testing across global markets, we need dedicated regional leads to drive the programme's growth within local and nuanced markets, without diluting programme quality
• You'll own the growth, health, and commercial performance of the ambassador community across Europe, acting as the operational owner of the programme in-market - responsible for recruiting and retaining a high-quality ambassador base, driving new customer acquisition through them, and ensuring those customers convert into active, long-term Remitly senders
• This is a 12-Month Fixed Term Contract role based in our London office
• You will report to one of our Directors of Marketing
• Recruit, onboard, and train new brand ambassadors, ensuring they understand brand messaging, product knowledge, and communication guidelines
• Manage ongoing relationships with ambassadors, supporting them with training, tools, and local market knowledge to optimise performance and drive high-quality NCAs, and keep them active and motivated through relationship-building, retention content, and removing operational blockers
• This is a hands-on role requiring ongoing attendance at community events, ambassador meet-ups, and activations to build relationships in person and provide on-the-ground support when needed
• Identify new ways of growing ambassador networks, developing and executing expansion strategy. Recruit ambassadors directly while partnering with marketing on recruitment strategies to drive candidates to the platform
• Launch the programme in new markets, taking a hands-on approach where needed, and manage in-country logistics (swag fulfilment, event support, local vendor relationships)
• Act as the local voice of the programme, feeding back to improve strategy and execution, and partner closely with global programme leads to report on and tell the story of programme performance
• Partner with Legal/Compliance on contracts and payment requirements as the programme scales into new markets; align with in-market Business/Country Managers so the programme supports local growth priorities and stays within budget/CAC guardrails; coordinate with the regional Marketing team (brand, performance, community, agencies) to plug the ambassador programme into the broader local marketing plan; and partner with the global Programme Manager to adapt the global playbook to local needs, flagging market-specific risks or opportunities back into the global strategy
• Be measured on: number of onboarded ambassadors, ambassador active rate, NCAs generated, customer active rate, and successful launches in new markets

Work Arrangement

• 3+ days a week in office
• London location

Contract Details

• 12 Month Fixed Term Contract
• Senior and Expert level
• Salary not provided