Growth Marketing Lead (Remitly Business)

Remitly; Greater London; On-site; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Paid Vacation

Health Insurance

Commuter Benefit

ESPP

Mental Health Benefits

Continuing Education

Job summary

Remitly is building its Marketing Team in Europe, seeking a Growth Marketing Lead for Remitly Business in the UK and EU. This senior role owns go-to-market strategy, drives acquisition, and aligns product and pricing narratives to boost adoption and revenue.

You'll lead ICP development, scale growth loops across paid, partnerships, and community, and design AI agent workflows across channels, managing them like a team in a hybrid London office.

Qualifications

• 10+ years in growth, performance marketing, and/or product marketing in fintech, e-commerce, or payments industries with SMB acquisition experience at scale.
• A UK & EU growth number you've directly owned, with CAC efficiency, retention curves, and payback period data you can speak to.
• At least one 0→1 acquisition engine you built from scratch, with a clear story about what compounded, what you killed, and what you'd do differently.
• 3+ durable acquisition channels you've scaled across paid, SEO, partnerships, community-led, or PLG.
• Cross-functional experience to drive shared outcomes with Product — accountability for adoption and revenue impact, not just marketing strategy and execution.
• Fluency with AI as a productivity layer and a point of view on where agent workflows change what's possible in growth operations.

Responsibilities

• Own the UK and EU customer acquisition across all marketing channels, with CAC, LTV, payback period, and funnel conversion as core metrics.
• Design and scale growth loops across the marketing funnel including paid, referrals, community, and events with a clear view of what compounds and scales.
• Translate product capabilities and pricing advantage into a narrative that positions Remitly Business as a challenger to incumbents.
• Lead GTM for product launches with a focus on adoption and revenue impact, not just awareness. Drive shared outcomes with Product — you'll have a real seat in what's built and what's prioritized.
• Build and develop ICP profiles for UK and EU, leveraging deep understanding of customer expectations, culture, and needs to tailor and localize offers, value proposition, and reasons-to-believe.
• Build and deploy AI agent workflows across channels: research, content production, performance reporting, competitive monitoring. Manage those agents the way you'd manage a team.

Job description

Overview

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we\'ve delivered secure, simple, and reliable ways to manage money and move money across borders. We are building the Marketing Team to enable Remitly Business to help small and medium-sized businesses send and receive payments internationally — faster, cheaper, and more reliably than incumbents. The Growth Marketing Lead for Remitly Business owns the go-to-market and product-led growth strategy end to end for UK and Europe, focusing on awareness, acquisition, and early retention for SMBs in 25+ countries. This senior operator sets the strategy, leads execution, and makes allocation decisions. The role is hybrid, with 2-3+ days in the London office near Warren Street.

Responsibilities

• Own the UK and EU customer acquisition number across all marketing channels, with CAC, LTV, payback period, and funnel conversion as core metrics.
• Design and scale growth loops across the marketing funnel including paid, referrals, community, and events with a clear view of what compounds and scales.
• Translate product capabilities and pricing advantage into a narrative that positions Remitly Business as a challenger to incumbents.
• Lead GTM for product launches with a focus on adoption and revenue impact, not just awareness. Drive shared outcomes with Product — you\'ll have a real seat in what we build and what\'s prioritized.
• Build and develop ICP profiles for UK and EU, leveraging deep understanding of customer expectations, culture, and needs to tailor and localize offers, value proposition, and reasons-to-believe.
• Build and deploy AI agent workflows across channels: research, content production, performance reporting, competitive monitoring. Manage those agents the way you\'d manage a team.

Qualifications

• 10+ years in growth, performance marketing, and/or product marketing in fintech, e-commerce, or payments industries with demonstrated SMB acquisition experience at scale.
• A UK & EU growth number you\'ve directly owned, with CAC efficiency, retention curves, and payback period data you can speak to.
• At least one 0→1 acquisition engine you built from scratch, with a clear story about what compounded, what you killed, and what you\'d do differently.
• 3+ durable acquisition channels you\'ve scaled across paid, SEO, partnerships, community-led, or PLG.
• Cross-functional experience to drive shared outcomes with Product — accountability for adoption and revenue impact, not just marketing strategy and execution.
• Fluency with AI as a productivity layer and a point of view on where agent workflows change what\'s possible in growth operations.

Benefits

• Paid Vacation Days
• Health insurance
• Commuter benefit
• Employee Stock Purchase Plan (ESPP)
• Mental Health & Family Forming Benefits
• Continuing education
• Our Connected Work Culture: Driving Innovation, Together
• In-office expectation for corporate team members: at least 50% of the time monthly, typically three days a week, with flexibility for team needs.
• Remitly is an E-Verify Employer
• Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.