Integrated Marketing Manager

JR United Kingdom; City Of London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company in the beauty sector is looking for a dynamic Integrated Marketing Manager to spearhead 360 marketing campaigns across beauty tools and suncare categories. This role offers the chance to work in a vibrant team and create impactful marketing strategies that engage both core and emerging audiences in the digital space.

Qualifications

• 5+ years of brand marketing experience, ideally in beauty, personal care, or lifestyle.
• Strong understanding of digital and social media.
• Experience with budget management.

Responsibilities

• Lead and execute integrated TTL marketing campaigns across various platforms.
• Collaborate with social and influencer teams for media strategies.
• Manage relationships with agencies to ensure campaign alignment.

Skills

Brand marketing experience

Understanding of digital and social media platforms

Affiliations with content creators and PR agencies

Budget management

Strategic thinking

Job description

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Integrated Marketing Manager, london (city of london)

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Client:

We Are Refyne

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

16.06.2025

Expiry Date:

31.07.2025

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Job Description:

Title: Integrated Marketing Manager

Overview: Our client is seeking a dynamic and creative Integrated Marketing Manager to join their growing team across two high-growth categories: beauty tools/accessories and suncare. In this role, you'll be the strategic and operational lead responsible for bringing 360 marketing campaigns to life, working end- to-end across all touchpoints.

Key Responsibilities:

• Brief and collaborate with social and influencer teams to drive earned, owned, and paid media strategies in line with brand positioning.
• Support in the creation of content optimised for performance across platforms like Instagram, TikTok, and YouTube.
• Liaise with external creative, PR, media, and experiential agencies to ensure campaigns are aligned and effectively executed.
• Lead the end-to-end development and execution of integrated TTL marketing campaigns across digital, social, PR, retail, influencer, and experiential.
• Translate brand strategy and product stories into compelling, channel-specific creative that connects with core and emerging audiences.
• Work alongside Management to stay within campaign timelines, budgets, and agency/vendor relationships to ensure timely and high-quality delivery.
• Lead the planning and execution of all brand led events, whether consumer, influencer or retail facing, ensuring our brands stand out in the best possible way.

Skills & Experience:

• 5+ years of brand marketing experience, ideally within beauty, personal care, or lifestyle space.
• Strong understanding of digital and social media platforms.
• Prior affiliations with content creators and PR agencies.
• Experience with budget management.
• Strategic thinker with a hands-on approach.

To view any of our other current live vacancies, please head to our website to discover what we are working on - www.https://www.wearerefyne.com/