Integrated Marketing Manager

We Are Refyne; London; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading company seeks a dynamic Integrated Marketing Manager to drive 360 marketing campaigns in beauty tools and suncare. The role encompasses strategic and operational leadership across digital, social, PR, and influencer channels, emphasizing creative content development and campaign management.

Qualifications

• 5+ years of brand marketing experience in beauty, personal care, or lifestyle.
• Strong understanding of digital and social media platforms.
• Experience with budget management and content optimization.

Responsibilities

• Lead the end-to-end development of integrated marketing campaigns.
• Collaborate with social and influencer teams to drive media strategies.
• Ensure alignment and execution of campaigns with external agencies.

Skills

Brand Marketing

Digital Media

Social Media

Content Creation

Budget Management

Influencer Collaboration

Strategic Thinking

Job description

Direct message the job poster from We Are Refyne

Title: Integrated Marketing Manager

Overview: Our client is seeking a dynamic and creative Integrated Marketing Manager to join their growing team across two high-growth categories: beauty tools/accessories and suncare. In this role, you'll be the strategic and operational lead responsible for bringing 360 marketing campaigns to life, working end- to-end across all touchpoints.

Key Responsibilities:

• Brief and collaborate with social and influencer teams to drive earned, owned, and paid media strategies in line with brand positioning.
• Support in the creation of content optimised for performance across platforms like Instagram, TikTok, and YouTube.
• Liaise with external creative, PR, media, and experiential agencies to ensure campaigns are aligned and effectively executed.
• Lead the end-to-end development and execution of integrated TTL marketing campaigns across digital, social, PR, retail, influencer, and experiential.
• Translate brand strategy and product stories into compelling, channel-specific creative that connects with core and emerging audiences.
• Work alongside Management to stay within campaign timelines, budgets, and agency/vendor relationships to ensure timely and high-quality delivery.
• Lead the planning and execution of all brand led events, whether consumer, influencer or retail facing, ensuring our brands stand out in the best possible way.

Skills & Experience:

• 5+ years of brand marketing experience, ideally within beauty, personal care, or lifestyle space.
• Strong understanding of digital and social media platforms.
• Prior affiliations with content creators and PR agencies.
• Experience with budget management.
• Strategic thinker with a hands-on approach.

To view any of our other current live vacancies, please head to our website to discover what we are working on - www.https://www.wearerefyne.com/

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Personal Care Product Manufacturing

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