Integrated Marketing Manager

JR United Kingdom; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading client in the beauty tools and suncare sectors is looking for an Integrated Marketing Manager. This strategic position involves leading marketing campaigns, collaborating with various teams, and ensuring effective execution across digital and traditional platforms. The ideal candidate will have extensive experience in brand marketing, particularly in beauty or lifestyle, and possess strong digital media skills.

Qualifications

• 5+ years of brand marketing experience, ideally within beauty, personal care, or lifestyle.
• Strong understanding of digital and social media platforms.
• Prior affiliations with content creators and PR agencies.

Responsibilities

• Drive earned, owned, and paid media strategies.
• Lead the end-to-end development of integrated TTL marketing campaigns.
• Manage brand led events ensuring strong brand presence.

Skills

Brand Marketing

Digital Media

Social Media

Budget Management

Strategic Thinking

Job description

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Overview: Our client is seeking a dynamic and creative Integrated Marketing Manager to join their growing team across two high-growth categories: beauty tools/accessories and suncare. In this role, you'll be the strategic and operational lead responsible for bringing 360 marketing campaigns to life, working end- to-end across all touchpoints.

Key Responsibilities:

• Brief and collaborate with social and influencer teams to drive earned, owned, and paid media strategies in line with brand positioning.
• Support in the creation of content optimised for performance across platforms like Instagram, TikTok, and YouTube.
• Liaise with external creative, PR, media, and experiential agencies to ensure campaigns are aligned and effectively executed.
• Lead the end-to-end development and execution of integrated TTL marketing campaigns across digital, social, PR, retail, influencer, and experiential.
• Translate brand strategy and product stories into compelling, channel-specific creative that connects with core and emerging audiences.
• Work alongside Management to stay within campaign timelines, budgets, and agency/vendor relationships to ensure timely and high-quality delivery.
• Lead the planning and execution of all brand led events, whether consumer, influencer or retail facing, ensuring our brands stand out in the best possible way.

Skills & Experience:

• 5+ years of brand marketing experience, ideally within beauty, personal care, or lifestyle space.
• Strong understanding of digital and social media platforms.
• Prior affiliations with content creators and PR agencies.
• Experience with budget management.
• Strategic thinker with a hands-on approach.

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