Assistant Marketing Manager

MITCHELLS & BUTLERS PLC; Birmingham; On-site; GBP 28,000 - 38,000; Full time

Benefits offered by this job

33% brand discount across all brands

Pension

26 days holiday

Employee share scheme

Job summary

Mitchells & Butlers PLC is seeking an Assistant Marketing Manager focusing on Digital channels within our Premium brands. You will work in the Premium Digital team to deliver high-impact digital strategy across channels and drive customer engagement.

You will manage website/app content, email briefs, social media planning, and collaboration with agencies and local teams to maintain brand consistency and optimise conversions across platforms.

Qualifications

• 18+ months of marketing experience.
• Strong attention to detail.
• Ability to optimise website content to drive conversions.
• Experience creating and publishing digital content across channels.

Responsibilities

• Develop and deliver the brand's digital comms plan.
• Keep website and app content up to date to drive bookings and sign-ups.
• Brief and manage email campaigns via CRM.
• Collaborate with data teams on discount code execution.
• Support the reward program across email, web app, and social.
• Own the brand's social media plan with agencies and creators.
• Support local social district champion program.
• Monitor digital campaign performance and report insights.
• Collaborate with internal and external partners for campaigns.
• Stay informed on digital marketing trends.

Skills

Clear communication

Delivery focus

Digital marketing

Content creation

Attention to detail

Stakeholder management

Project management

Job description

At Mitchells & Butlers, we are one of the largest operators of pubs, bars, and restaurants in the UK, and few companies offer the sheer breadth of job opportunities that we do. If you share our love for the vibrant world of bars and restaurants, if your experience and achievements to date show us that you are an ambitious and creative marketeer with a passion for food & drink, we could have the opportunity for you. We have an exciting opportunity for a passionate, industry experienced Assistant Marketing Manager focusing on our Digital channels within our Premium brands working within the Premium Digital team and exclusively on 1 of these 3 brands - Premium Country Pubs, Vintage Inns or Miller & Carter. As Assistant Marketing Manager, you'll play a pivotal part in delivering high-impact digital strategy across multiple channels. You'll also support the growth of our Brand App's and bring our social media channels to life with compelling content. This is a fantastic opportunity to drive customer engagement and strengthen brand visibility through consistent, high quality digital experiences.

Key Responsibilities

• Work closely with the brand MM and AMM to produce and deliver the digital comms plan for the brand, ensuring key messages are communicated on digital platforms at the right time on the right channel to drive reach, awareness, engagement and conversion.
• Working with the central team, ensure the website and app content is kept up to date and optimised to drive web bookings, MyAccount sign-ups and gift card sales.
• Manage the briefing of email campaigns via the central CRM team.
• Work with the digital data team to ensure discount codes are briefed, tested and issued as needed.
• Support the ongoing execution and performance of the reward program across email, web app and social platforms.
• Own the social media plan for the brand; working with our creative agency, external content creators, local social leads and influencers to create, curate, and publish engaging social media content alongside your own across all brand channels for use in organic, paid and local social.
• Support the brand local social district champion programme to promote consistent high-quality content at local level on agreed social platforms.
• Monitor and report on digital campaign and channel performance, providing insights and recommendations for improvement.
• Collaborate with internal teams and external partners to ensure seamless execution of digital marketing initiatives.
• Stay informed on digital marketing trends. Excellent organisation and prioritisation skills.

Requirements

• Clear communication skills with both internal/ external stakeholders.
• Focus on delivery and implementation, on time, to plan and on budget.
• Ability to add creative input to the strategic planning cycle in line with consumer and market insights with an understanding of digital guest journeys.
• Minimum of 18 months of demonstrable, relevant marketing experience.
• Strong attention to detail.
• Ability to manage and optimise website content to drive conversions and maintain brand consistency.
• Skilled in creating, curating and publishing engaging content for organic, paid and local social channels, with an understanding of platform best practices.

Company Culture

At M&B we value the unique perspectives each person brings. We believe that by fostering a culture of inclusion, respect, and allyship, we create a sense of belonging, engagement and teamwork which are essential to delivering great guest experiences. Join us and be a part of a great team.

Salary & Working Hours

• Salary Competitive Salary mobile working
• Hours Full Time,
• Flexible working - to work around the other important things in life.

Benefits

• Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we've got you covered. What's more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend's discount.
• Never a dull moment - fun, laughs and lifelong friends!
• On top of all this, we offer; a pension, 26 days paid holiday, high-street shopping discounts; and we even give you free shares! There's also a free employee helpline- to support you with whatever life throws at you.