Marketing Insights & Customer Analytics Analyst

Amtis - Digital, Technology, Transformation; Birmingham; On-site; GBP 32,000 - 52,000; Full time

Job summary

Amtis is seeking a Customer & Marketing Insights Analyst to join an established organisation where customer insight shapes marketing and commercial decisions. You will work hands-on with large volumes of customer data, using SQL and Power BI to understand behaviour and measure campaign effectiveness.

You will investigate data, identify drivers of performance, and translate findings into actionable recommendations for stakeholders across Marketing, Digital and Commercial.

Qualifications

• Strong hands-on SQL skills and experience analysing large datasets.
• Good experience with Power BI or a similar BI and visualisation tool.
• Experience analysing customer, marketing, digital or transactional data.
• Exposure to campaign performance, loyalty, promotions, customer behaviour, segmentation or retention.

Responsibilities

• Analyse customer and marketing data to understand behaviours and trends to identify commercial opportunities.
• Evaluate marketing campaigns, promotions, offers and loyalty activity to understand their effectiveness and commercial impact.
• Explore customer groups and behaviours to identify opportunities around targeting, engagement and retention.
• Use SQL to extract, manipulate and investigate large datasets.
• Develop Power BI dashboards and visualisations that make customer and marketing performance easy to understand.
• Carry out deeper analysis to understand why performance has changed rather than simply reporting what has happened.
• Work closely with Marketing, Digital and Commercial stakeholders to understand business questions and determine the right analytical approach.
• Present findings clearly, turning complex analysis into a straightforward commercial story and practical recommendations.
• Support ad-hoc analytical projects around customer behaviour and wider business performance.

Skills

SQL

Power BI

Data analysis

Stakeholder communication

Tools

SQL

Power BI

Job description

Amtis is seeking a Customer & Marketing Insights Analyst to join an established organisation where customer insight shapes marketing and commercial decisions. You will work hands-on with large volumes of customer data, using SQL and Power BI to understand behaviour and measure campaign effectiveness.

You will investigate data, identify drivers of performance, and translate findings into actionable recommendations for stakeholders across Marketing, Digital and Commercial.