Insight Manager

Dentsu Aegis Network Ltd.; City of Westminster; On-site; GBP 42,000 - 62,000; Full time

Job summary

Dentsu Aegis Network Ltd. in the UK seeks an experienced media insight professional to generate actionable insights and tell compelling client stories. You will lead data-driven products and contribute to innovative offerings across multiple projects.

You will support senior teams with proposals, manage studies from design to delivery, and ensure outputs are clear, impactful, and commercially aligned. Strong communication and organisation are essential in this fast-paced environment.

Qualifications

• Minimum 4 years' experience in a media insight role.
• Excellent understanding of quantitative research techniques (e.g. surveys).
• Excellent understanding of industry tools (TGI, GWI, YouGov, Touchpoints and similar, Mintel).
• Excellent communication and presentation skills.
• Ability to create clear proposals to sell in projects, with support from Directors.
• Ability to brief team members clearly, explaining what is expected and working with them to ensure output matches the brief.
• Ability to manage projects from end to end, with support from Directors.
• Ability to structure and communicate insights with clarity and simplicity using a multitude of data sources.
• Excellent time management skills, with the ability to multi‑task and manage multiple projects at any one time.

Responsibilities

• Support Senior Insight team members in selling in research by creating proposals detailing methodologies.
• Liaise with internal departments and clients to ensure outputs are action oriented.
• Manage consumer insight and effectiveness research projects end to end, incl. third-party suppliers, questionnaire design, analysis, reporting, QA and debriefing.
• Brief other team members clearly on projects where necessary.
• Add meaningful insight and market context to findings and challenge current thinking.
• Keep up to date with developments in the industry.
• Keep track of the financial status of projects, including logging leads, issuing supplier POs and assisting client teams in billing delivered projects.

Skills

Client engagement

Proposal writing

Quantitative research

Survey design

Project management

Communication

Presentation

Time management

Multi-tasking

Tools

TGI

GWI

YouGov

Touchpoints

Mintel

Brandwatch

Job description

We are looking for someone who is capable of generating actionable insights and telling meaningful stories to our clients. They will deliver best-in-class data-driven products and solutions that help drive profitable client growth. Acting as a thought-leader, this person will also drive product innovation and keep abreast of industry and competitor developments.

Client Engagement & Proposals

• Support Senior Insight team members in selling in research and effectiveness projects by creating proposals that detail the most appropriate methodologies to meet client needs.
• Liaise with internal departments and clients to ensure all relevant information is collected and that all output is action orientated.

Project Management & Delivery

• Manage consumer insight and effectiveness research projects from end to end, including liaising with third-party suppliers, client handling, questionnaire/discussion guide writing, project set-up, testing and checking, analysis and reporting, QA and debriefing.
• Brief other team members clearly on projects where necessary.

Insight & Thought Leadership

• Add meaningful insight and market context to findings.
• Challenge current thinking and research where appropriate.
• Keep up to date with developments in the industry.

Commercial Management

• Keep track of the financial status of projects, including logging all leads, issuing supplier POs and assisting client teams in billing delivered projects.

The position is in a fast moving and dynamic team. Deadlines can often be tight and therefore we require someone who is able to work under pressure and on their own initiative. Given the rapidly changing media landscape we welcome pro‑active suggestions on how to continually improve our product offering, and part of the role would be to get involved in helping develop our product portfolio.

• Minimum 4 years' experience in a media insight role.
• Excellent understanding of quantitative research techniques (e.g. surveys).
• Excellent understanding of industry tools (TGI, GWI, YouGov, Touchpoints and similar, Mintel etc.).
• Excellent communication and presentation skills.
• Ability to create clear proposals to sell in projects, with support from Directors.
• Ability to brief team members clearly, explaining what is expected and working with them to ensure output matches the brief.
• Ability to manage projects from end to end, with support from Directors.
• Ability to structure and communicate insights with clarity and simplicity using a multitude of data sources.
• Excellent time management skills, with the ability to multi‑task and manage multiple projects at any one time.

Desirable skills and expertise

• Understanding of qualitative research techniques (e.g. focus groups).
• Experience with social listening tools (e.g. Brandwatch).

Part of dentsu, dentsu international headquartered in London operates in over 145 markets worldwide with more than 48,000 dedicated specialists. We help clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in‑class services and solutions in media, CXM, and creative. www.dentsu.com, Joining dentsu international, you'll join a team of 48,000 people. It's an opportunity to produce career‑defining work. Along the way, you'll team up with inspiring colleagues and encounter a richness of clients, cultures, and experiences. We offer exciting challenges, memorable experiences, and opportunities to shape your future.