Insights Manager

Dentsu Aegis Network Ltd.; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working

Professional development support

Job summary

Dentsu Sports Analytics is seeking an Insight Manager to lead strategic research across sports, music and entertainment client portfolios. You will partner with the broader dentsu Sports International team to translate data into actionable insights that shape client strategies.

You will drive consumer research programs, segmentation, and brand health tracking, and present findings to senior stakeholders with clear, impact-driven narratives.

Qualifications

• Proven experience in a client-side insight function or leading research agency.
• Ability to lead insight projects across multiple research capabilities and methodologies.
• Strong storytelling and presentation skills to influence senior stakeholders.

Responsibilities

• Turn insight into impact for strategic decisions and client outcomes.
• Lead focused, fast, meaningful research using agile tools and partners.
• Develop consumer segmentation frameworks based on behavioural science.
• Synthesize insights into clear narratives that drive action.
• Present insights to clients and internal stakeholders with compelling storytelling and visuals.
• Own research tools and ensure quality standards across platforms.

Skills

Consumer research

Stakeholder influence

Project management

Client servicing

Data storytelling

Research leadership

Audience segmentation

Tools

GWI

YouGov

Brandwatch

Job description

Job Description: Role Overview We are looking for an Insight Manager to join our growing insights team and play a pivotal role in driving strategic research across our diverse portfolio of clients spanning sports, music and entertainment with both brands and rights holders. You'll partner closely with all parts of dentsu Sports International to provide considered and impactful insights to support a wide range of client needs. As an Insight Manager, you will lead research initiatives across multiple disciplines, and we are seeking someone who has a diverse range of experience and an appetite to expand their expertise. Two of the key services our clients require are partnership valuation and consumer research (including brand health and audience research). You'll champion a consumer‑centric mindset, synthesise actionable insight from multiple sources, and make evidence‑based recommendations that shape winning strategies. You will set high‑performance standards for yourself and your peers, ensuring we continuously improve how we work and what we deliver. The role will report into VP Dentsu Sports Analytics and is based in London.

Responsibilities

• Turn insight into impact: Champion a consumer‑centric mindset by elevating data into deep, actionable insights that drive strategic decisions.
• Ask the right questions: Partner with client teams and our clients directly to shape the research questions that matter most, then use insight to answer them with clarity and purpose.
• Lead research that matters: Run focused, fast, and meaningful research using the best agile tools and trusted agency partners to deliver deep consumer understanding and brand health tracking.
• Develop consumer segmentation: Shape and apply consumer segmentation frameworks grounded in behavioural science, creating actionable audience profiles that guide strategic decisions.
• Synthesise insight: Transform complex data into clear, compelling narratives that drive action and inform strategic recommendations.
• Influence winning strategies: Work hand‑in‑hand with commercial and product teams to develop compelling propositions grounded in real human insight, not assumptions.
• Present with impact: Lead compelling client presentations and internal stakeholder updates that bring insights to life and inspire action through excellent storytelling and data visualisation.
• Own research tools and capabilities: Act as the expert on key research platforms and tools, managing updates, quality standards, and agency partnerships to ensure best‑in‑class delivery.
• Lead with energy: Be a passionate advocate for insight, inspiring teams and stakeholders to listen, learn and act with curiosity and conviction.
• Client Servicing & Account Management: Manage day‑to‑day and strategic relationships with clients, setting the tone for client servicing excellence, preparing proposals, and leading status calls and updates.
• Culture & Values: Support our culture and values targets by involving yourself in the planning and delivery of culture and value initiatives.
• New Business & Marketing: Pro‑actively support new biz function by participating in new client proposals and pitch processes. Look at opportunities to increase business from current client base. Pro‑actively look at development of new tools and services to be offered to potential clients. Support the agency marketing plan with data and insights.
• Self‑Development: Seek out and actively learn new skills (through relevant training, webinars etc.) to develop and increase knowledge. Plan and agree short‑ and long‑term goals with your line manager, drive your own career development.
• People Management: Act as a mentor and coach to your direct reports to help them develop in their role and career, promoting an inclusive environment where everyone’s voice can be heard. Provide regular on the go feedback and regular structured 121’s which focuses on performance. Discuss and agree clear performance objectives and L&D opportunities, which supports both the business and your direct reports personal ambitions, identifying areas of strengths and weaknesses.

What we’re looking for

• You're passionate about understanding consumer behaviour and driven by the desire to unlock insights that shape winning strategies. You combine deep research expertise with commercial acumen and the ability to influence senior stakeholders. Most importantly, you’re curious, collaborative, and committed to delivering impact.
• Proven experience in a client‑side insight function or leading research agency, having led insight projects across a wide range of research capabilities and methodologies.
• Strong understanding of consumer, customer and market research methodologies including segmentation, attitudinal, behavioural and partnership valuation research, with particular knowledge of first‑party data capture, management and application in sports and entertainment contexts.
• Experience leveraging self‑service research tools, AI‑driven insight solutions, and managing third‑party research agencies to deliver best‑in‑class insights.
• Excellent storytelling, data visualisation and presentation skills, with the ability to create succinct, impactful communications that drive action and influence senior stakeholders.
• Experience working on partnership valuation studies, brand health tracking, audience segmentation, or consumer research programmes across quantitative or qualitative research.
• Demonstrable experience in project management and client servicing excellence.
• Strong proficiency with research and analytics tools and platforms, including first‑party data platforms and customer data management systems used in sports and entertainment (e.g. GWI, YouGov, Brandwatch etc).
• A genuine interest in understanding consumer behaviour, motivations and the factors that drive decision‑making across our sports and entertainment.
• Demonstrable ability to influence senior stakeholders by conveying complex insights in a clear, actionable manner that inspires decision‑making.
• A people‑first mindset: You value curiosity, collaboration and connection, and understand that the best insights come from deep understanding of human behaviour.
• A team mentality, building high performing teams both through line management and brilliant project work.

Why this is the right place for you

MKTG is a global integrated agency that helps brands understand and connect with their audiences. We combine creative excellence with deep research capabilities to deliver insights that drive strategic decisions. We have partnered with some of the world’s biggest brands to unlock consumer understanding and business value through data‑driven insights. We are part of Dentsu, a global network of integrated companies. Our insights team works across diverse sectors, bringing together research expertise, data analytics, and strategic thinking to deliver transformative business insights.

What We Offer

As part of this exciting opportunity, we offer competitive compensation, professional development support, and a collaborative working environment. We’re committed to flexible working arrangements and provide support for your growth and wellbeing. Join us and be part of a team that values curiosity, drives impact, and celebrates diverse perspectives.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic.

Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. We recognise the importance of work‑life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at [e-mail], quoting the reference number of the role that you are applying for.

Location: London
Brand: Dentsu Sports Analytics
Time Type: Full time
Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work