Head of Insight & Growth Strategy

Dentsu; City of Westminster; On-site; GBP 85,000 - 120,000; Full time

Job summary

Dentsu International in London seeks an experienced insights leader to deliver data-driven products and actionable client stories, overseeing end-to-end research projects and driving innovation across the team. Acting as a thought-leader, you will liaise with planning, strategy and client teams to identify opportunities and shape proposals.

This role also involves people and commercial management, supervising senior staff, tracking project finances, and mentoring staff while maintaining

Qualifications

• Minimum 7 years' experience in a media insight role.
• Excellent understanding of quantitative research techniques (surveys).
• Excellent understanding of industry tools (TGI, GWI, YouGov, Touchpoints and similar, Mintel).
• Excellent communication and presentation skills, including new business pitch presentations.

Responsibilities

• Work with client planning and strategy teams to identify new research opportunities and create proposals detailing methodologies.
• Provide insight and support to new business pitches, including pitch presentations.
• Lead consumer insight and effectiveness research projects from end to end, including supplier liaison, client handling, questionnaire writing, project setup, testing, analysis and reporting.

Skills

Quantitative research

Media planning systems

Data storytelling

Client handling

Presentation skills

Tools

TGI

GWI

YouGov

Touchpoints

Mintel

Job description

Dentsu International in London seeks an experienced insights leader to deliver data-driven products and actionable client stories, overseeing end-to-end research projects and driving innovation across the team. Acting as a thought-leader, you will liaise with planning, strategy and client teams to identify opportunities and shape proposals.

This role also involves people and commercial management, supervising senior staff, tracking project finances, and mentoring staff while maintaining