Insight Director

Dentsu; City of Westminster; In loco; GBP 85.000 - 120.000; Tempo pieno

Descrizione del lavoro

Dentsu International in London seeks an experienced insights leader to deliver data-driven products and actionable client stories, overseeing end-to-end research projects and driving innovation across the team. Acting as a thought-leader, you will liaise with planning, strategy and client teams to identify opportunities and shape proposals.

This role also involves people and commercial management, supervising senior staff, tracking project finances, and mentoring staff while maintaining

Competenze

• Minimum 7 years' experience in a media insight role.
• Excellent understanding of quantitative research techniques (surveys).
• Excellent understanding of industry tools (TGI, GWI, YouGov, Touchpoints and similar, Mintel).
• Excellent communication and presentation skills, including new business pitch presentations.

Mansioni

• Work with client planning and strategy teams to identify new research opportunities and create proposals detailing methodologies.
• Provide insight and support to new business pitches, including pitch presentations.
• Lead consumer insight and effectiveness research projects from end to end, including supplier liaison, client handling, questionnaire writing, project setup, testing, analysis and reporting.

Conoscenze

Quantitative research

Media planning systems

Data storytelling

Client handling

Presentation skills

Strumenti

TGI

GWI

YouGov

Touchpoints

Mintel

Descrizione del lavoro

We are looking for someone who is capable of generating actionable insights and telling meaningful stories to our clients. They will deliver best-in-class data-driven products and solutions that help drive profitable client growth. Acting as a thought-leader, this person will also drive product innovation and keep abreast of industry and competitor developments. There is also potential line management of other Insight, Analytics and Data experts as the team grows and develops.

Client Engagement & New Business

• Work with client planning and strategy teams to identify new research opportunities for clients, and create proposals that detail the most appropriate methodologies to meet client needs.
• Provide insight and support to new business pitches, including pitch presentations.
• Liaise with internal departments and clients to ensure all relevant information is collected and that all output is action orientated.

Project Leadership & Delivery

• Lead consumer insight and effectiveness research projects from end to end, including liaising with third-party suppliers, client handling, questionnaire/discussion guide writing, project set-up, testing and checking, analysis and reporting, QA and debriefing.
• Understand individual, company and network skills and capabilities in order to fulfil briefs.
• Brief other team members clearly on projects where necessary.

Insight & Thought Leadership

• Add meaningful insight and market context to findings.
• Challenge current thinking and research where appropriate.
• Keep up to date with developments in the industry.

People & Commercial Management

• Supervise Manager and Executive level team members, including day-to-day management, personal development and career management.
• Keep track of the financial status of projects, including logging all leads, issuing supplier POs and assisting client teams in billing delivered projects. The position is in a fast moving and dynamic team. Deadlines can often be tight and therefore we require someone who is able to work under pressure and on their own initiative. Given the rapidly changing media landscape we welcome pro-active suggestions on how to continually improve our product offering, and part of the role would be to get involved in helping develop our product portfolio. Minimum 7 years' experience in a media insight role.
• Excellent understanding of quantitative research techniques (e.g. surveys).
• Excellent understanding of industry tools (TGI, GWI, YouGov, Touchpoints and similar, Mintel etc.).
• Strong understanding of, and experience in using, media planning systems.
• Excellent communication and presentation skills, including new business pitch presentations.
• Ability to create clear proposals to sell in projects.
• Ability to brief team members clearly, explaining what is expected and working with them to ensure output matches the brief.
• Ability to manage projects from end to end independently.
• Ability to structure and communicate insights with clarity and simplicity using a multitude of data sources.
• Collaborative approach when working with agency partners.
• Excellent time management skills, with the ability to multi-task and manage multiple projects at any one time.

Desirable skills and expertise

• Understanding of qualitative research techniques (e.g. focus groups).
• Experience with social listening tools (e.g. Brandwatch).
• People management experience.

Part of dentsu, dentsu international headquartered in London operates in over 145 markets worldwide with more than 48,000 dedicated specialists. We help clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative. www.dentsu.com

Joining dentsu international, you'll join a team of 48,000 people. It's an opportunity to produce career-defining work. Along the way, you'll team up with inspiring colleagues and encounter a richness of clients, cultures, and experiences. We offer exciting challenges, memorable experiences, and opportunities to shape your future.