Influencer Strategy Director - Growth & Partnerships

Tech Sales Jobs; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Professional development

Mentorship programs

Inclusive culture

Talent rewards packages

Job summary

Burson, a WPP company, is seeking an Influencer Strategy Account Director to lead strategic influencer programs for a portfolio of clients in London. You will define how influencers integrate with broader communications, translate client challenges into influencer strategies, and ensure alignment with account teams on briefs, creative development, activation and evaluation.

You will bring deep knowledge of creator communities, platform dynamics, and the evolving influencer landscape, using sound

Qualifications

• Senior-level influencer marketing experience.

Responsibilities

• Develop insight-led influencer strategies aligned with client objectives.
• Build audience frameworks and creator ecosystems.
• Shape cross-platform influencer strategies across social, video, podcast, live and emerging channels.
• Lead influencer planning, creator selection, and content strategies.
• Provide senior counsel on partnerships, governance and risk management.
• Build client relationships and drive workshops and strategic discussions.
• Drive growth and new business opportunities, including pitches and proposals.
• Collaborate with PR, creative, paid, and analytics for integrated campaigns.

Skills

Influencer marketing

Strategic thinking

Agency experience

Communication skills

DEI commitment

Tools

CreatorIQ

Brandwatch

Traackr

Job description

Burson, a WPP company, is seeking an Influencer Strategy Account Director to lead strategic influencer programs for a portfolio of clients in London. You will define how influencers integrate with broader communications, translate client challenges into influencer strategies, and ensure alignment with account teams on briefs, creative development, activation and evaluation.

You will bring deep knowledge of creator communities, platform dynamics, and the evolving influencer landscape, using sound