Influencer Marketing Lead

The Very Group; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

The Very Group is seeking an Influencer Marketing Lead to revolutionize how they engage audiences using influencer marketing. In this pivotal role, you’ll shape strategy, execute impactful campaigns, and lead a talented team. Ideally suited for an innovative marketer with strong leadership and analytical skills, this position offers a chance to make a significant impact within a dynamic marketing environment.

Benefits

Flexible, hybrid working model

£1,000 flexible benefits allowance

30 days holiday + bank holidays

Udemy learning access

Bonus potential (performance and business-related)

Up to 25% discount on Very.co.uk

Matched pension up to 6%

Qualifications

• Strong background in Influencer Marketing, ideally within retail or lifestyle sectors.
• Leadership skills with a proven track record in a fast-paced environment.
• Deep understanding of influencer culture and platform trends.

Responsibilities

• Develop the influencer marketing strategy across brand and campaign initiatives.
• Lead planning and execution of influencer campaigns to drive brand engagement.
• Oversee talent discovery and selection to align with brand values.

Skills

Influencer Marketing

Leadership

Strategic Thinking

Analytical

Creativity

Job description

Direct message the job poster from The Very Group

Talent Acquisition Manager @ The Very Group

About us.

We areThe Very Groupand we're here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That's why we combine amazing brands and products with flexible payment options onVery.co.ukto help them say yes to the things they love. We're just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.

About the role.

Are you ready to take the spotlight and lead the charge in shaping how The Very Group connects with audiences through the power of influencer marketing?

We're on the hunt for a forward-thinking, creative, and commercially savvyInfluencer Marketing Leadto join our award-winning Marketing team. With our bold new brand strategy and a creative platform that's already turning heads, this is your chance to make a real impact by driving best-in-class influencer campaigns across our multi-category department store.

From fashion and beauty to home, toys, and tech, you'll be at the heart of it all—building authentic partnerships with creators, delivering scroll-stopping content, and ensuring our brand is the one everyone's talking about.

What you'll be doing:

• Shape the strategy: Develop and evolve our influencer marketing approach across brand, category, and campaign initiatives.

• Deliver impactful campaigns: Lead the end-to-end planning and execution of influencer activity that drives brand love, customer engagement, and commercial results.

• Spot the stars: Oversee talent discovery and selection, ensuring we partner with creators who truly align with our brand values and resonate with our audiences.

• Measure success: Build a robust measurement framework to track performance, optimise spend, and deliver actionable insights.

• Collaborate and innovate: Work closely with teams across social, PR, paid media, and creative to maximise the reach and impact of influencer content.

• Lead a team: Inspire and develop a high-performing team of five, fostering a culture of creativity, collaboration, and continuous improvement.

About you.

• A strong background in Influencer Marketing, ideally within retail or lifestyle sectors, with a proven ability to deliver impactful results.
• Leadership skills: A proven track record of leading and developing teams in a fast-paced environment.

• Strategic thinking: The ability to craft data-driven, insight-led strategies that deliver both brand and commercial results.

• Cultural know-how: A deep understanding of influencer culture, platform trends, and emerging talent.

• Creativity and commercial acumen: A knack for creating visually stunning content that aligns with trading objectives.

• Analytical mindset: Confidence in evaluating performance data and making decisions that drive ROI.

• Compliance expertise: In-depth knowledge of ASA guidelines and content governance.

• Collaboration skills: Excellent stakeholder management and the ability to influence across teams and levels.

Some of our benefits.

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews

• £1,000 flexible benefits allowance to suit your needs
• 30 days holiday + bank holidays
• Udemy learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk

• Matched pension up to 6%
• More benefits can be foundon our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next?

Our talent acquisition team will be in touch if you're successful so keep an eye on your emails! We'll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we're a good match, we'll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.

You can expect a one-stage interview process for this position:

1st stage- An informal 30 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

2nd stage - A one-hour formal task based interview. This will be held in-person at our London office.

As an inclusive employer please do let us know if you require any reasonable adjustments.

If you'd like to know more about our interviews, you can find out here.

Equal opportunities

We're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail

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