Influencer Marketing Lead (Sport)

JR United Kingdom; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading sports content company is looking for an Influencer Marketing Lead to spearhead its campaign and talent partnerships. The ideal candidate should have a passion for sports, especially football, alongside a strong network in the creator economy to deliver impactful campaigns.

Qualifications

• Background in influencer marketing or talent-led brand campaigns, ideally in sport.
• Strong knowledge of football and the UK sports landscape.
• Connected within the creator economy with access to talent.

Responsibilities

• Oversee strategy and execution of influencer campaigns.
• Build and manage a high-performing team.
• Source and negotiate with top-tier talent.

Skills

Influencer marketing

Talent partnerships

Team leadership

Campaign strategy

Communication

Job description

Social network you want to login/join with:

Influencer Marketing Lead (Sport), london (city of london)

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Client:

SUMO

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

Location: London (Office-based)

Overview

A new creator-focused sports content company is seeking an experienced influencer marketing professional to lead its campaign and talent partnership division. Working across platforms like YouTube, TikTok, and Instagram, the business partners with creators, athletes, and public figures to deliver high-impact campaigns for major brands.

This is a leadership opportunity for someone passionate about sport, particularly football, who understands the creator landscape and knows how to deliver culturally relevant campaigns that connect with fans.

Key Responsibilities

• Oversee strategy, development, and execution of creator and talent-led campaigns
• Build and manage a high-performing team across creator relations, delivery, and talent partnerships
• Create engaging, insight-driven campaign ideas that bring together athletes, creators, and cultural moments
• Source and negotiate with top-tier talent across digital and sport, including football personalities and creators
• Manage campaign budgets and ensure delivery meets performance targets and client expectations
• Collaborate with creative, production, and strategy teams to execute integrated campaign plans
• Use performance data and feedback to continuously improve delivery and results
• Build and maintain a strong network across the UK sports and creator space

Ideal Candidate

• Background in influencer marketing or talent-led brand campaigns, ideally in sport
• Strong knowledge of football and the wider UK sports landscape
• Connected within the creator economy, with access to agents, managers, and talent across platforms
• Ability to balance creative thinking with commercial delivery and clear client outcomes
• Skilled in leading and developing teams in a fast-paced environment
• Passionate about sport, talent, and delivering culturally relevant campaigns

If you think you're the right person for this role:

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SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).

Thank you for your interest in the above vacancy. Please note - due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we will try our best!