Influencer Marketing Lead (Sport)

JR United Kingdom; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading content company seeks an Influencer Marketing Lead passionate about sports, particularly football. This role involves overseeing talent-led campaigns and managing a high-performing team to create engaging, culturally relevant marketing initiatives. The ideal candidate will have a strong background in influencer marketing and an extensive network within the sports and creator economy.

Qualifications

• Background in influencer marketing or talent-led brand campaigns.
• Strong knowledge of football and the UK sports landscape.
• Ability to manage relationships with brands and talent.

Responsibilities

• Oversee strategy and execution of talent-led campaigns.
• Manage a high-performing team across creator relations.
• Source and negotiate with top-tier talent.

Skills

Influencer marketing

Talent management

Relationship management

Creative thinking

Performance analysis

Job description

Social network you want to login/join with:

Influencer Marketing Lead (Sport), london

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Client:

SUMO

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Overview

A new creator-focused sports content company is seeking an experienced influencer marketing professional to lead its campaign and talent partnership division. Working across platforms like YouTube, TikTok, and Instagram, the business partners with creators, athletes, and public figures to deliver high-impact campaigns for major brands.

This is a leadership opportunity for someone passionate about sport, particularly football, who understands the creator landscape and knows how to deliver culturally relevant campaigns that connect with fans.

Key Responsibilities

• Oversee strategy, development, and execution of talent-led campaigns for brand and platform clients
• Build and manage a high-performing team across creator relations, delivery, and talent partnerships
• Create engaging, insight-driven campaign ideas that bring together athletes, creators, and cultural moments
• Act as senior contact for clients, guiding campaigns from concept through to completion
• Source and negotiate with top-tier talent across digital and sport, including football personalities and creators
• Manage campaign budgets and ensure delivery meets performance targets and client expectations
• Collaborate with creative, production, and strategy teams to execute integrated campaign plans
• Use performance data and feedback to continuously improve delivery and results
• Track platform and creator trends to keep the business ahead of the curve
• Build and maintain a strong network across the UK sports and creator space

Ideal Candidate

• Background in influencer marketing or talent-led brand campaigns, ideally in sport or digital culture
• Strong knowledge of football and the wider UK sports landscape
• Connected within the creator economy, with access to agents, managers, and talent across platforms
• Ability to balance creative thinking with commercial delivery and clear client outcomes
• Confident managing relationships with brands and talent
• Skilled in leading and developing teams in a fast-paced environment
• Passionate about sport, talent, and delivering culturally relevant campaigns

If you think you're the right person for this role:

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SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).

Thank you for your interest in the above vacancy. Please note - due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we will try our best!