Influencer Campaign Manager – Social & Creator Growth

WPP Media; Greater London; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Medical insurance

Pension plan

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media, the AI-driven media unit of WPP, leads influencer and social campaigns across 70+ markets. The Goat Agency drives creative, measurable campaigns with social and creator-led content for global brands, aiming to maximise awareness, engagement and conversions.

The role focuses on day-to-day campaign management, proposal work for new clients, pitches, KPI delivery, and budget oversight within a hybrid WPP environment.

Qualifications

• Minimum of 1 year of relevant experience planning and executing Influencer campaigns.
• Demonstrable experience delegating and prioritising an ever-changing workload.
• Competent writing and communication skills.
• Able to work effectively and calmly under pressure.
• Understand Influencer Marketing and Social Metrics (Impressions / Reach / Engagements).

Responsibilities

• Being responsible for the day-to-day management of various influencer and social marketing campaigns.
• Working on proposals for prospective clients by identifying the correct mechanic, influencers and creative for each brand and their target audience.
• Attending pitches for prospective clients and assisting the Account Manager in client phone calls.
• Taking responsibility for ensuring numerous KPIs are hit and campaigns are delivered.
• Overseeing and managing large budgets on multiple influencer campaigns.
• Reporting on campaigns and liaising with account managers to ensure the client is happy with the results.

Skills

Influencer campaigns

Communication skills

Time management

Pressure tolerance

Job description

WPP Media, the AI-driven media unit of WPP, leads influencer and social campaigns across 70+ markets. The Goat Agency drives creative, measurable campaigns with social and creator-led content for global brands, aiming to maximise awareness, engagement and conversions.

The role focuses on day-to-day campaign management, proposal work for new clients, pitches, KPI delivery, and budget oversight within a hybrid WPP environment.