Campaign Executive

The Goat Agency; Greater London; On-site; GBP 28,000 - 34,000; Full time

Job summary

The Goat Agency, part of WPP Media, is seeking an Account/Influencer Campaign Manager to oversee day-to-day influencer and social marketing campaigns for leading brands.

You will craft proposals, attend client pitches, manage budgets, hit KPI targets, and report results to account managers, thriving under pressure with strong writing and communication.

Qualifications

• Minimum 1 year of experience planning and executing influencer campaigns.
• Ability to delegate and prioritise a changing workload.
• Strong writing and communication skills.
• Ability to work effectively under pressure.
• Knowledge of influencer marketing and social metrics (Impressions / Reach / Engagement).

Responsibilities

• Being responsible for the day-to-day management of various influencer and social marketing campaigns.
• Working on proposals for prospective clients by identifying the correct mechanic, influencers and creative for each brand and their target audience.
• Attending pitches for prospective clients and assisting the Account Manager in client phone calls.
• Taking responsibility for ensuring numerous KPIs are hit and campaigns are delivered.
• Overseeing and managing large budgets on multiple influencer campaigns.
• Reporting on campaigns and liaising with account managers to ensure the client is happy with the results.

Skills

Influencer marketing

Campaign planning

Communication

Budget management

Job description

Goat is part of WPP Media, the world’s leading media investment company. Since 2015, we’ve been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we’re the global leader in the space, delivering award-winning campaigns across 70+ countries.

As part of our team, you’ll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. We treat influencer marketing as a full-funnel channel, supported by data, strategy, creativity, paid media, and best-in-class measurement.

Key Responsibilities:

• Being responsible for the day-to-day management of various influencer and social marketing campaigns.
• Working on proposals for prospective clients by identifying the correct mechanic, influencers and creative for each brand and their target audience.
• Attending pitches for prospective clients and assisting the Account Manager in client phone calls.
• Taking responsibility for ensuring numerous KPIs are hit and campaigns are delivered.
• Overseeing and managing large budgets on multiple influencer campaigns.
• Reporting on campaigns and liaising with account managers to ensure the client is happy with the results.

Role Requirements:

• Minimum of 1 year of relevant experience planning and executing Influencer campaigns.
• Demonstrable experience delegating and prioritising an ever-changing workload.
• Competent writing and communication skills.
• Able to work effectively and calmly under pressure.
• Understand Influencer Marketing and Social Metrics (Impressions / Reach / Engagements).