Influencer Campaign Manager (Hybrid UK)

WPP Media; Greater London; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

The Goat Agency, within WPP Media, is seeking a Campaign Manager to lead end-to-end influencer and social campaigns for global brands. You’ll design strategies, select and manage influencer partnerships, and ensure campaigns meet objectives with measurable impact.

From briefing to delivery, you’ll coordinate timelines and budgets, review content, and provide data-driven recommendations to optimise reach, engagements, and conversions while upholding brand standards. This is a hybrid UK role.

Qualifications

• 3+ years in planning and executing influencer campaigns.
• Ability to delegate and prioritise changing workload.
• Strong writing and communication skills.
• Calm under pressure.
• Understanding of influencer metrics (impressions, reach, engagements).

Responsibilities

• Develop influencer marketing strategies and campaign plans tailored to client objectives.
• Identify and select suitable influencers, considering brand alignment and audience reach.
• Cultivate and maintain strong relationships with a diverse network of influencers.
• Negotiate and secure influencer partnerships, including compensation, deliverables, and contractual agreements.
• Provide influencers with clear guidelines and creative briefs for campaign content.
• Review and approve influencer-generated content to ensure alignment with brand guidelines and campaign objectives.
• Coordinate content approvals with clients and ensure all necessary revisions are made.
• Create and manage project timelines, ensuring all campaign milestones are met.
• Oversee budgets and expenditures for each campaign to ensure cost-effectiveness.
• Monitor campaign performance and make data-driven recommendations for optimisation.

Skills

Influencer marketing

Campaign planning

Time management

Written communication

Under pressure

Social metrics

Client management

Job description

The Goat Agency, within WPP Media, is seeking a Campaign Manager to lead end-to-end influencer and social campaigns for global brands. You’ll design strategies, select and manage influencer partnerships, and ensure campaigns meet objectives with measurable impact.

From briefing to delivery, you’ll coordinate timelines and budgets, review content, and provide data-driven recommendations to optimise reach, engagements, and conversions while upholding brand standards. This is a hybrid UK role.