Influencer Practice Lead

WPP; Greater London; Hybrid; GBP 120,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Group retirement plans

Vision & dental

Paid time off

Partner discounts

Mental health days

Job summary

Goat Agency, part of WPP Media, is seeking a UK Influencer Lead to shape and drive our UK influencer strategy and operations.

You will lead a talented team, build strategic client partnerships, and ensure campaign excellence from planning to post-campaign analysis, aligning with global objectives.

This role is hybrid, UK-based, with autonomy to influence growth across top brands.

Qualifications

• Proven track record in a management leadership role within an agency.
• Experience scaling influencer businesses or large client books in the UK.
• Extensive experience managing and developing high-performing teams.
• Mastery-level knowledge in influencer marketing and leadership.
• Accountability for major revenue targets, cost centres, or budgets.

Responsibilities

• Develop and execute the UK influencer marketing strategy.
• Lead the Goat UK team and talent management.
• Drive year-on-year revenue growth from UK clients.
• Ensure high-quality planning, delivery, and reporting of campaigns.
• Collaborate with Global Campaign Delivery and Strategy teams.

Skills

Strategic leadership

Market representation

Revenue growth

Client relationship

Team leadership

Talent development

Operational excellence

Campaign delivery

KPIs & reporting

Budget management

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

This role is withinThe Goat Agency,a leading brand within WPP Media, where you will be instrumental in Goat is WPP Media’s influencer solution, helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness,engagementand conversions across the full marketing funnel.

The UK Influencer Lead is a senior leadership role, accountable for executing, and evolving the influencer marketing strategy and operations across the UK market. This role holds direct responsibility for driving significant year-on-year revenue growth from existing clients, ensuring unparalleled operational excellence in campaign delivery, and leading a high-performing team of influencer specialists.

As a key representative of Goatand WPP Media’sindustry-leadingexpertise, you will lead a core function that directly contributes to ourUK marketsuccess and positioning, with significant autonomy and decision-making authority within your domain.

Skills and Experience

Strategic Leadership & Market Representation:

• Develop, own, and execute the overarching UK influencer marketingbusinessstrategy, aligning with globalobjectivesand regional growth targets.

• Act as the primary voice andthought leaderfor WPP Media’s influencer capabilities in the UK,representingthe agency at key industry forums, client leadership meetings, and within WPP Media committees.

• Operate with a mid-term strategic and operational focus, developing plans for 1-2 years impact on functional results.

Commercial Growth & Client Partnership:

• Drive substantial year-on-year revenue growth,that matchesmomentum in the influencer marketing industry,from clients in the UK byidentifying, developing, and securing expanded influencer scopes and strategic partnerships.

• Cultivate and nurture high-level, strategic relationships with clients and key WPPMedia UKstakeholders, acting as a trusted advisor and primary escalation point for all UK influencer-related matters.

• Collaborate strategically with New Business and Account Management teams toacquireand onboard high-value client accounts,demonstratinga proactiveattitude towards winning business.

Team Leadership & Development:

• Lead, mentor, and developthe Goat UK team, fostering a culture of excellence, innovation, and continuous learning.

• Exercise authority over talent management within the UK Influencer team, including hiring, performance management, career development, and reward decisions.

• Ensure the team is equipped with market-leading knowledge, tools, and processes to consistently deliver exceptional results and grow client spend.

Operational Excellence & Delivery Oversight:

• Ensure the highest quality standards and operational excellence in the planning, execution, optimisation, and reporting of all UK influencer campaigns, from strategy through to post-campaign analysis.

• Collaborate closely with Global Campaign Delivery, Client Services, Strategy, Creative, and Project teams to ensure seamless integration and efficient delivery of influencer campaigns that consistently meet and exceedglobalclient expectations.

• Navigate complex operational challenges and internal complexities to ensure smooth operations and effective client delivery.

Financial & Performance Management:

• Hold direct accountability for major revenue targets, profit margins, and budget management within the UK Influencer function, contributing to the overall P&L.

• Define andmonitorkey performance indicators (KPIs) for the UK influencerpractice, providing regular strategic insights and reporting to theGoatGlobal President and UK WPP Media leadership

Performance Requirements:

• Sustained year-on-year growth of UK influencer revenue from existing and new client portfolios.

• The strength, depth, and quality of strategic relationships cultivated with key clients and WPP stakeholders.

• Successful achievement of global and regional businessobjectivesand KPIs within the UK influencer market.

Required Experience & Skills:

• Proventrack recordin a management stream leadership role within an agency setting, with direct responsibility for managing and developing a mid-sized to large team.

• Demonstrable experience scaling influencer businesses or significant client books of business within the UK market, driving substantial revenue growth.

• Extensive experience managing and developing high-performing teams

• Broad management and leadership knowledge,demonstratingmastery-level knowledge and skills within influencer marketing.

• Experience with direct accountability for major revenue targets, costcentres, or budgets.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe’rtogether, fostering creativity, collaboration, and connection in this open and supportive environment.That’swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice for more information on how we process the information you provide.

Please read our Privacy Notice for more information on how we process the information you provide.