Industry Marketing Manager - Healthcare and Life Sciences

RSM UK; Stoke-on-Trent; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to drive growth in the Healthcare and Life Sciences sectors. This role involves developing and executing strategic marketing initiatives, managing industry budgets, and fostering key partnerships. The ideal candidate will have a strong background in professional services marketing and a proven ability to deliver results. Join a forward-thinking firm that values diversity and offers a flexible working environment, ensuring you can thrive both personally and professionally.

Benefits

Hybrid and flexible working

27 days holiday

Financial wellbeing benefits

Access to 300+ courses

Qualifications

• Experience in senior marketing roles within professional services.
• Proven track record in delivering successful marketing campaigns.

Responsibilities

• Develop and monitor strategic marketing activities for the Healthcare sector.
• Lead industry marketing initiatives and manage budgets.

Skills

Marketing Strategy

Business Development

Communication Skills

Networking

Project Management

Education

Degree in Marketing or Business

Tools

CRM Software

Marketing Automation Tools

Job description

As one of the world's largest networks of audit, tax and consulting firms, RSM delivers big ideas and premium service to help middle-market businesses thrive. We are a fast-growing firm with big ambitions -- we have a clear goal to become the premium adviser to the middle market, globally. This vision touches everything we do, motivating and inspiring us to become better every day. If you are looking for a firm where you can build a future and make an impact, then RSM is the place for you.

Make an Impact at RSM UK

Our Integrated Marketing and Communications team are responsible for delivering key campaign and project work for the Audit, Tax and Consulting service lines and to support going to market through key industry offerings.

RSM is seeking an experienced Marketing Manager to grow our Healthcare and Life Sciences Industry Group. The group covers sectors including Private Healthcare, NHS, Pharmaceuticals, Medical Devices and Biotech.

You will be responsible for developing, delivering and monitoring strategic marketing and business development activity for the industry group and the sectors within. Taking a national view, you will be a key part of the industries marketing team, working with our industry development team, heads of sectors and other key staff and partners to ensure the firm effectively positions its industry expertise, adds value to clients and acquires quality new business and clients.

You’ll make an impact by:

• Advising on, developing and delivering the industry marketing strategy – determining the most effective and efficient way of engaging with our audiences, and ensuring a focus on our priority areas of growth
• Leading on and being the face of all industry driven marketing activity
• Developing and managing the industry marketing budget
• Managing industry third party relationships, exploring new and maximising existing partnerships to position the industry appropriately as well as monitoring ROI
• Actively networking within the industry and building internal and external networks for the benefit of the industry group
• Developing and maintaining marketing materials to support business development, such as up to date sector information, testimonials and credentials and act as central point for collating innovative ideas and driving best practice

What we are looking for:

We value diverse experiences and perspectives. Here’s what we’re looking for in our ideal candidate:

• Previous experience working at a senior level within professional services
• Track record of delivering on marketing and BD campaigns with a results focus
• Professional, credible and confident communicator, with strong influencing skills and the ability to work effectively
• Commercial approach to using industry as a route to market
• Proactive individual, looking to strive to continually improve existing processes

What we can offer you:

We recognise that our people are our most important assets. That’s why we offer a flexible reward and benefits package that will help you have fulfilling experience, both in and out of work.

• Hybrid and flexible working
• 27 days holiday (with the option of purchasing additional days)
• Lifestyle, health, and wellbeing including financial wellbeing benefits such as financial tools, electric car scheme and access to a virtual GP
• Access to a suite of 300+ courses on demand developed by our inhouse talent development team

#LI-AE1
Diversity and Inclusion at RSM
At RSM, we want to create a strong sense of belonging so that people of all identities, backgrounds, and cultures feel they can bring their true self to work. Our clients come from all walks of life. We aim to achieve that same diversity of background, experience and perspective in our own teams, so that we can genuinely understand our client's needs. Diverse teams bring a broader range of ideas and insights to work. That's why we're working together to ensure our firm's principles and processes support a firm culture that embraces difference and strengthens inclusion.