Senior Marketing Manager (EU & US)

WuXi XDC; United Kingdom; Remote; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is on the lookout for a Senior Marketing Manager to lead their marketing initiatives in the biopharmaceutical sector. This pivotal role involves planning and executing impactful events across the EU and US, enhancing brand visibility, and collaborating with cross-functional teams to drive strategic marketing efforts. The ideal candidate will possess a strong background in managing successful marketing campaigns and events, showcasing exceptional communication and project management skills. If you are passionate about making a significant impact in dynamic markets and thrive in a collaborative environment, this opportunity is perfect for you.

Qualifications

• 5+ years of marketing experience in biopharmaceutical or life sciences.
• Experience managing marketing campaigns in EU and US markets.

Responsibilities

• Plan and execute conferences and tradeshows in the EU and US.
• Review and refine marketing content for cultural alignment.
• Provide regional marketing insights to inform strategy.

Skills

Event Management

Project Management

Communication Skills

Writing and Editing

Education

Bachelor's degree in Marketing

Degree in Biologics-related field

Job description

Direct message the job poster from WuXi XDC

Role Overview:

We are seeking an experienced Senior Marketing Manager with a background in the biopharmaceutical industry to lead our offline marketing activities across the EU and US regions. This role will focus on driving marketing events and initiatives, enhancing our brand presence, and fostering growth in these key markets. The ideal candidate will have a proven track record of managing successful marketing campaigns and events. This role will also require strong collaboration with cross-functional teams and the corporate global marketing team to ensure cohesive and impactful execution.

Key Responsibilities:

1. Event Management

• Plan, organize, and execute EU and US conferences and tradeshows, ensuring maximum brand visibility and engagement.
• Lead the organization of self-hosted workshops in the EU and US, including speaker coordination and logistics management.
• Collaborate with the corporate team on co-marketing events and support corporate marketing events in Europe.
• Oversee the live hosting of webinars, ensuring seamless execution and high audience engagement. This includes moderating sessions, managing Q&A, and maintaining a professional and engaging experience for participants.

Content Polishing

• Review and refine English-language marketing content to ensure it aligns with Western language and cultural norms.
• Work closely with headquarters teams to enhance the quality and impact of marketing communications.

Marketing Insights and Strategy

• Provide regional marketing insights and analysis to inform strategy and decision-making, ensuring campaigns resonate with local audiences.
• Support the development and implementation of marketing strategies to enhance brand presence in the EU and US.
• Work closely with cross-functional teams to align marketing efforts with business objectives and drive integrated campaigns.
• Maintain strong collaboration with the global marketing team and headquarters to share regional insights, best practices, and ensure cohesive execution of marketing activities.
• Build and maintain relationships with external partners, vendors, and industry stakeholders to support marketing initiatives.

Requirements:

• Education: Bachelor’s degree or higher in Marketing or a Biologics-related field.
• Experience:
• Minimum of 5 years of marketing experience within the biopharmaceutical or life sciences industry.
• Experience managing EU and US markets is essential.

Skills:

• Proven ability to manage and execute successful marketing events and campaigns.
• Strong project management skills, with the ability to handle multiple initiatives simultaneously.
• Excellent communication and presentation skills, including experience in live hosting and public speaking.
• Strong writing and editing skills, with keen attention to detail and consistency.

Attributes:

• Ability to work independently and as part of a global team.
• Excellent collaboration skills and ability to build strong working relationships across teams and regions.
• Strategic thinker with a focus on results and ROI.

Location: Home-based in the UK, native English speaker, with business travel within the EU expected.

Join us as we continue to drive growth and innovation in the EU and US markets! As a global company with a strong focus on these regions, we are committed to delivering impactful marketing initiatives that fuel our expansion. If you are passionate about marketing and eager to contribute to our ongoing success in these dynamic markets, we would love to hear from you.