EMEA Marketing Program Manager

TN United Kingdom; Worcester; Remote; GBP 40,000 - 80,000; Full time

Job description

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The Marketing Program Manager (MPM) (m/f/d) plans, designs, and implements all marketing programs with primary support for the ACG business, focusing on Customer Lifetime Value (CLTV), specifically in relation to product lines such as Lab Automation, Lab Informatics, Connect and Attach Programs, and the customer segment “Life Sciences and Research.”

In this position, you effectively design regional EMEA marketing programs and implement the global marketing strategy. You will develop business cases to select appropriate tactics with EMEA countries and report program success to the EMEA and global organizations. Collaborating with the global MPM team, Marcom team, and WW product management, you will oversee outbound aspects of regional new product launches and manage the services and support portfolio throughout the product lifecycle, including up- and cross-sell opportunities.

On the business development side, you own overall market sensing within your assigned segments in EMEA. You will develop and share business intelligence to drive sales channel behavior in close collaboration with the Sales Leadership Team.

Responsibilities:

1. Accountable for a strong pipeline to drive order growth in EMEA.
2. Design effective regional marketing programs and drive the global marketing strategy.
3. Utilize data analytics to identify upsell and cross-sell opportunities.
4. Measure and evaluate the impact of marketing programs and implement corrective actions to achieve objectives.
5. Work with sales channels to monitor and analyze competitive and customer data to develop effective programs and increase funnel volume and quality.
6. Serve as a single point of contact for sales channels and provide field insights to the WW Business Unit.

Success Measures:

1. Funnel and order performance.
2. Return on marketing investment (%).
3. Customer and Account Acquisition.

This position can be based anywhere in Europe where an Agilent entity exists, either remotely or near an office.

Qualifications:

• University degree in Chemistry, Biological Sciences, Marketing, Business Administration, or equivalent.
• Knowledge of the European Analytical Instrument markets; experience in enhancing customer lifetime value and support customer journey is a plus.
• Experience in business development and/or field marketing.
• Excellent English communication skills (written and oral) and ability to collaborate across hierarchical levels.
• Proven success in business development or marketing program design.

Additional Skills:

• Teamwork, results orientation, and persistence.
• Ability to handle high pressure and workload, prioritize tasks, and make quick decisions.
• Ability to work cross-organizationally and within a global matrix environment.

We seek talented individuals eager to demonstrate their skills in a dynamic, visible role. Opportunities for growth within Agilent are available for successful candidates.

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