Industrial AI Campaign Lead

IFS Nexus Black; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Nexus Black, an AI-first business within IFS, seeks a marketing lead to own campaigns across Resolve, Comply and Flow and to shape the market narrative for energy, utilities, aerospace and manufacturing. You’ll drive from creative concept to attribution, shipping value quickly on an AI-first stack you help design.

You’ll build and run GTM campaigns, translate product launches into assets, collaborate with central marketing and sales, manage budgets, and optimize the web presence.

Qualifications

• Experience running enterprise marketing campaigns.
• Ability to translate product launches into GTM campaigns.
• Strong written and verbal communication.
• Ability to work in a matrix organization.
• Experience with marketing analytics and attribution.

Responsibilities

• Own end-to-end NxB campaigns and demand generation.
• Develop AI-first marketing infrastructure and workflows.
• Collaborate with Product Marketing and sales teams.
• Create content and assets for campaigns and landing pages.
• Manage budgets and vendor invoicing.
• Evolve nexusblack.com and SEO collaboration.

Skills

Campaign management

Copywriting

AI-first marketing

HubSpot/CRM

Cross-functional collaboration

Tools

HubSpot

Claude Cowork

Claude Design

Job description

Nexus Black, an AI-first business within IFS, seeks a marketing lead to own campaigns across Resolve, Comply and Flow and to shape the market narrative for energy, utilities, aerospace and manufacturing. You’ll drive from creative concept to attribution, shipping value quickly on an AI-first stack you help design.

You’ll build and run GTM campaigns, translate product launches into assets, collaborate with central marketing and sales, manage budgets, and optimize the web presence.