Individual giving manager

Sense; Greater London; Hybrid; GBP 42,000 - 52,000; Full time

Benefits offered by this job

Flexible working

Training & development

Group Pension

Job summary

Sense is hiring an experienced Individual Giving Manager to lead supporter acquisition and retention strategies from our London base. This hybrid role combines strategic oversight with hands-on management of multi-channel campaigns, aimed at growing income and lifetime value across donor journeys.

You will shape our individual giving programme, steer digital fundraising initiatives, test new ideas and ensure campaigns inspire and connect supporters to Sense's mission.

Qualifications

• Proven experience delivering successful individual giving or direct marketing campaigns.
• Strong multi-channel experience across mail, digital, TV, telemarketing, and face-to-face.
• Experience managing budgets, forecasting and reporting on performance.
• Strong analytical skills including segmentation and campaign optimization.
• Experience managing agencies and external partners.

Responsibilities

• Develop and deliver supporter acquisition and retention strategies, plans and budgets.
• Lead multi-channel fundraising campaigns across direct mail, digital, DRTV, telemarketing and face-to-face.
• Drive income growth and maximise value of supporters.
• Develop engaging fundraising propositions and creative campaign content.
• Lead ongoing testing, learning and innovation across products, audiences and channels.
• Manage income and expenditure budgets, with responsibility for forecasting and reporting.
• Build and manage relationships with external agencies and suppliers.
• Collaborate across fundraising, marketing and the wider organisation to identify new opportunities.
• Ensure all activity is compliant with fundraising regulations and data protection legislation.

Skills

Multi-channel fundraising

Budgeting & forecasting

Data analysis

Campaign management

Stakeholder management

Team leadership

Job description

Individual giving manager

About the Role

We are looking for an experienced Individual Giving Manager to lead the development and delivery of our supporter acquisition and retention strategies. This is a full time, permanent role working on a hybrid basis with 2 days per week in our London office.

This is a varied and hands-on role where you will lead multi-channel campaigns with a focus on new product development and supporter journeys, driving supporter growth, income and lifetime value.

The Individual Giving & Legacies team is a key driver of voluntary income at Sense. We are an ambitious and growing team, focused on increasing supporter engagement and long-term income. You will play a key role in shaping our individual giving programme and the growth of digital fundraising activity, testing new ideas, improving performance and ensuring our supporters feel inspired and connected to our work.

Key Responsibilities

• Develop and deliver supporter acquisition and retention strategies, plans and budgets.
• Lead multi-channel fundraising campaigns across direct mail, digital, DRTV, telemarketing and face-to-face.
• Drive income growth and maximise value of supporters.
• Develop engaging fundraising propositions and creative campaign content.
• Lead ongoing testing, learning and innovation across products, audiences and channels.
• Manage income and expenditure budgets, with responsibility for forecasting and reporting.
• Build and manage relationships with external agencies and suppliers.
• Collaborate across fundraising, marketing and the wider organisation to identify new opportunities.
• Ensure all activity is compliant with fundraising regulations and data protection legislation.

About You

Were looking for a confident and data-driven fundraiser with strong experience in multi channel individual giving and direct marketing. Youll be both strategic and hands-on, comfortable managing campaigns end-to-end while continuously improving performance through insight and innovation.

You will bring:

• Proven experience delivering successful individual giving or direct marketing campaigns.
• Strong multi-channel experience (e.g. direct mail, digital, DRTV, telemarketing, face-to-face).
• Experience managing budgets, forecasting and reporting on performance.
• Strong analytical skills, including segmentation, targeting and campaign optimisation.
• Experience managing agencies and external partners.
• Excellent communication and stakeholder management skills.
• Experience leading or mentoring team members.
• Experience with prize-led fundraising would be beneficial but is not essential.

About Sense

We believe that every disabled person should have the opportunity to connect with others and be included in the world. We use our knowledge and expertise to deliver personalised, creative and flexible support at every stage of life. Sense is proud to be a disability confident leader.

Working at Sense can be incredibly rewarding; we offer the opportunity to work in a large, diverse and successful charity where people can develop their skills, knowledge and careers in a supportive and flexible environment. In addition, we have excellent training and development, the opportunity for you to join our Group Personal Pension scheme and a generous annual leave entitlement.

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